Website Design For White Goods Companies

Website Design For White Goods

With the thousands of website design agencies around the UK to choose from, website design for white goods companies needs to be approached in a unique way.  The white goods industry is very large in the UK, and is growing year on year with the growth of new appliances.  As such, a corporate design is required, and using an experienced website designer is essential, one that has done website design for white goods companies in the past.

Just fill in the form above to get quotes from 5 local website designers to you that have experience in corporate website designs.

A Corporate Approach With White Goods

White good companies sell domestic appliances such as washing machines, cookers and refrigerators.

A white goods website is their main shop, as many white goods companies do not have physical shops, such as Curries; in today’s world many people are confident to purchase their white goods from on-line retailers, although they may have inspected the model in a High Street shop!

The problem is, there are a lot of white goods companies around, so each one needs to have a great website; one that is easy to find, easy to navigate and easy to place an order direct.

Key Features Of A White Goods Website

White goods are fairly expensive household items, products that people will purchase with a view of keeping for 5-10 years, often more with expensive ones; therefore white goods companies need to ensure that their websites have the following features:

  • Design – the design of the site needs to look ‘the business’, look professional, attractive and appealing
  • Usability – it needs to be easy to use, some people are not very computer literate.
  • Visibility – it needs to be highly visible on the web, probably through SEO and PPC, to attract potential customers
  • Confidence – it is selling high value products, therefore needs to have a secure area, look reliable and seem trustworthy

The dangers for many white goods companies is that either they are not getting enough visitors to their websites, or the ones that do visit are not committing.  These two points can be solved by conforming to the above points, all of which are issues easily resolved. 

Choosing A Website Designer

In the UK there are over 20,000 website design companies, of varying sizes from top website designers in London who work with global brands, down to freelancers working from their bedroom; and everything in-between.

When considering which website designer to select, it is wise to select one who has designed websites for white goods companies in the past. They will have a better idea of which designs work well to produce effective results.

Meeting A Website Designer

It is essential to meet up with your chosen website designer, for several reasons:

  • Peace Of Mind – many designers use virtual addresses these days, and websites can say anything; so by meeting a web designer you can be assured that are all they claim to be on their website
  • Relationship – if you are investing into a web designer, you need to be satisfied that this is someone who you can relate to easily in a business sense.  This cannot really be done purely by means of e-mail or phone, so having the face to face contact can only add value
  • Meet The Team – know who the designers are and ensure they know you – this will add value when dealing with them
  • Value For Money – many designers shy away from meetings, as they take up time.  By meeting the designer, you can command 100% of their focus, which will bring value for money as they are then more committed

E-mail and phone are great communication tools, but having a face to face meeting to discuss strategy, layout and design ideas will ensure that the website is as good as it can be, and not just another website created as quickly as possible.

Compare Prices On Website Design For White Goods

All web designers set their own prices, there are no standard rates when it comes to design, so shopping around is important to determine average costs.

Website design prices tend to vary depending on a number of factors, including the size of the agency; freelancers have lower overheads, therefore usually charge less, while large web designing agencies, with expensive offices and high staff costs, tend to charge more; but then they may have more experience and facilities available to create a superior website.

Having a cheap website designed is not advised; as a website is your shop window, quality is important.  Paying a reasonable price for a great website is the line to follow, and this cannot be achieved without comparing quotes from website designers that have experience in designing websites for white goods companies.

For free ideas, quotes and advice, just fill in the form above.  Don’t spend hours on google to find an experienced agency that knows about website design for white goods companies.  Shopping around for prices is very wise, just fill in the form.

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