Drinks Packaging

Drinks PackagingCompare Quotes On Drink Packaging Designs

When considering drinks packaging or any liquid products (vinegar , sauces, oils and beverages) can make or break the brand.  Talking to local graphic designers is wise to get a few quotes.

Packaging designers can work alongside the graphic designers to not only produce a product that looks good, but also one that is sustainable and recyclable.

The biggest challenge to drinks packaging companies is trying to move away from plastic.

Pretty much all drinks we purchase in supermarkets (with the exception of beer wine and spirits) is in a plastic bottle.

Here are a few drinks you will find in plastic containers:

  • Milk
  • Olive Oil
  • Soft Drinks

There are a number of factors that will effect the packaging of your product, to include:

  • Material
  • Colours
  • Size
  • Shape

A business can have the best oil/vinegar on the market, but if it does not look right, if it does not create an impact, then it will not sell.

Materials Of Drinks Packaging

Generally the most common material used in drinks packaging is plastic, but some companies have tried to look at other materials.

Coca Cola use metal in it’s cans, plastic for bottles, glass for bottles.

Milk comes in glass bottles, plastic bottles and plastic cardboard cartons, but generally milk bottles are plastic

Olive oil mainly comes in plastic packaging, but can come in glass bottles as well.

Cordial such as blackcurrant and orange juice mainly comes in plastic bottles, but a few high end drinks come in glass.

Features Of Drinks Packaging

Consumers are fickle and design styles come and go; image is everything and getting it right is paramount to a product selling or not.

There are various essentials that do need to be considered with beverages & liquids as far as packaging is concerned: 

  • Durability

Liquids can spill and leak.  Whatever drinks package that is designed does need to contain the contents. 

Any seals have to be absolutely secure, it cannot be porous and does need to keep the contents fresh (airtight). 

This is of primary concern and is the most important factor right from the start.

  • Look and Feel

The drinks packaging needs to look sexy; plain just does not work in today’s consumer society. 

The shelves are stacked with similar looking products; so creating something that stands out is essential for any product to be considered by customers. 

Price is always a concerning factor, but people are happy to pay a little more for something that looks better (even just once).

  • Design

There are designers and there are designers; choosing the right one to come up with a packaging design that will sell is fundamental. 

The product may look great, be secure and airtight, but if no one buys it, then it will not last long.

The Plastic Problem

The problem our society faces is the plastic problem, which is nothing new, it has been with us for decades.

As mentioned above, drinks packaging needs to be secure, so it does not leak.  It needs to be durable, incase it is dropped it does not smash.  It needs to be affordable to keep costs for the consumer as low as possible.  It needs to be attractive, so that customers will buy it.

The only solution we appear to have is plastic.

However much of our plastic packaging for our drinks and liquids cannot be recycled.  This means it is either burned, buried or dumped into the oceans.

Tetra pack have been designing milk containers for years, the bottles can be recycled, the caps cannot.

Looking To The Future

The future of drinks packaging is moving away from plastics, it has to be.

However currently we are not seeing any changes.

More than 90% of drinks packaging is plastics.

Perhaps moving back to glass is the solution?  Glass is made from sand, which is sustainable, recyclable and can be re-used, as our milk bottles were back in the 1980’s.

The shear amount of plastic we use for our drinks packaging means that the micro plastic problem is going to remain with us.   

Compare Multiple Quotes

There are many packaging designers around the UK that can offer innovative ideas for drinks packaging.  It is well worth comparing ideas and quotes in order to find the best design for the best price.

Packaging design costs range from agency to agency.

As the UK is facing bankruptcy every company needs to make savings where possible.  VAT is very likely to go up again as the present government seeks to find ways of paying off the nations debt. 

For these reasons, comparing quotes is essential to find the best design for the best price and not paying over the odds.

We want to help you find the ‘right’ packaging designer for your future drinks packaging. 

Just fill in the form to compare quotes from local packaging designers that know the drinks industry.

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