Medical Packaging

Medical PackagingChoosing A Top Medical Packaging Company

If you need help with medical packaging design for medical products, why not talk with packaging designers that have experience the health sector.  There are many local graphic design agencies that can assist with packaging.

The issue that many medical companies face, as with any company requiring packaging design is trying to shift away from plastics.

This style of  packaging needs to work in a different way to other forms of packaging.

Medical products need to remain sterile even more so than food products to ensure that there is no contamination.

Medical Products

Have you ever looked at healthcare products and considered all that is involved?

Blister packs pouch packaging, medical device packaging all need to be secure and cleanroom clean.

Considering the colours on the outside, the shapes, the design, how they make you feel?

The style of packaging is different to other forms of packaging (such as FMCG products or retail products) in that it is designed to do a completely different job.

With FMCG or retail products, they are designed to attract the consumer.  To make the customer choose a particular product off of the shelf based on the look, the design and the attractiveness of it. 

With medical products this is not the case, it does not have to necessarily sell a product.

If you have a cold, and go to the pharmacy, you do not choose the best looking cough mixture, you choose the one that has been prescribed to you, or that the pharmacist suggests you go for. 

The ‘selling’ aspect of it does not really play a part (or not to the same extent).  But, saying that, medical packaging does need to help sell the product, just it works in a different way.

What Does Medical Packaging Need?

With any medical product, it needs to do a few things and these few things are essential to any medical product:

  • Sterile

All the medical products need to be clean, airtight, and free from any kind of contamination.  This is of utmost importance with the majority of products from syringes, drugs,  Medical packaging needs to communicate this to consumers.

Whether for the private medical industry, research and development or for the NHS, medical packaging has to be clean room sterile.

  • Descriptive

Consider any box of pills or a prescription; it needs to show dosage, ingredients, warnings, ages of consumers, alcohol mixing, drowsy or non drowsy.  It needs to show these along with any health warnings as a priority over the design of the branding.

  • Contract Packaging

There are many contract packaging companies that work with hospitals, veterinary practices and the healthcare industry to ensure medical packaging meets all ISO standards.  

Most commercial products consider these as secondary, however with this, it is the priority.  Design and artwork are secondary as far as health and safety are concerned.  There are government guidelines for medical packaging.

Medical Industry Experience

As many medical products do have regulations and government guidelines connected to them care does need to be given to the agency that is chosen to create the finished product. They have to have a clarity that many commercial products tend to sidestep for advertising reasons.

There are many agencies that have healthcare marketing experience in this field.  If you want to pop some details into the form opposite, we can help you get a few free quotes to compare for packaging design.

Questions To Ask Packaging Designers

You will have a number of questions to discuss with packaging designers, but here are a few to get you going:

  • What companies in the medical and healthcare sectors have you worked with?
  • What materials do you work with other than plastic based packaging?
  • What level of design experience does your team have?
  • Where do you feel we can improve our existing medical packaging?

We do advise meeting with packaging and design agencies, to get a physical look at some of their work.

The Shift Away From Plastic

Currently pretty much all packaging in the healthcare and medical sectors is plastic based, which is not good for our health (due to micro plastics) and not good for the environment.

Over the last few decades, most of our medical packaging is plastics based and we all know the future needs to make a shift away from plastics.

Plastics in the medical industry have to be disposed of.  They are not recycled, so will end up either being burned or buried.

Compare Multiple Packaging Design Quotes

All packaging design agencies set their own rates, therefore packaging design costs vary.  

We live in a commercial world, shopping around and comparing quotes is part of our day to day lives, and the same can be said for comparing packaging design prices.

Packaging for medical companies needs a design agency that has worked in the healthcare and medical sectors.

Just fill in the form to get quotes from 5 local packaging design experts.

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