By modifying the materials we use, it is easily possible to recycle packaging. Packaging design plays a big role within sales and marketing. Certainly with regards to the retail industry. So many products are sold based on impulse, by people passing by. They see the package and trying the product for the first time (whether it is a cosmetic product, sweets etc.).
The government is taking a stronger stance in regards to making sure we recycle packaging. Companies like Tetrapak have been producing milk bottles for years. The bottle you can recycle, the tops you cannot, Why? Food packaging is a big area of focus as it is blown around out streets and roads. McDonalds is popular around our streets as people refuse to dispose of the packaging once they have finished. Drinks packaging including straws has been improved, but it is more to do with personal choice of how people dispose.
All companies are looking at ways of getting good PR and the fact that your company is using recycled materials, or moving towards it makes for good PR coverage. PR agencies love this kind of story for media coverage. Many retail companies use the fact of having environmentally friendly materials in their PR campaign which not only gives people a feel good factor when buying the product, but also reduces that company’s carbon footprint.
Depending on the sort of product that you are selling (automotive, food, furniture, cosmetics) there are a number of materials that you can use. Popular ones would be paper, plastic and card; however other materials can be used (wood, metal and glass). By talking to a few packaging designers you can get ideas and sources for sustainable materials and ensure that you are playing your part to keep carbon emissions down. People want to recycle packaging because it is the best way of looking after out environment. To compare a few options on packaging design costs simply complete the quote form opposite for fast quotes.