Promotional gifts for charities play an important roll in raising awareness. You have a very interesting role, in that you aim to raise brand awareness for your cause. Whether this be for children, animals, cancer, water and as such, need to use different areas of marketing to do so. Marketing costs money, a lot of money. Therefore you do need to allocate some of the money you get from donations towards marketing and raising awareness. Promotional gifts for charities do play an important roll in raising awareness for you. Most UK families have received branded gifts from charities at some point. Normal things would be pens or stickers, but some charities are looking at other more creative items.
Many of the larger charities such as Oxfam, Save the Children etc. do use a lot of branded products and as such, do need to look into where savings can be made. As spending does need to be kept down; saving money where possible should be of the highest priority to charities. Most promotional gift companies do offer special deals to registered charities for any orders that are placed (within a certain size) in a bid to try and assist the charity in their cause. Choosing someone that has experience in marketing for charities is wise as they should know what gifts work well.
Charities do need to take things that one step further. Rather than the ‘run of the mill’ products such as pens and stickers; you do need to create impact. Promotional gifts for charities not only need to do the marketing roll, but to prompt a response. For people to sit up and take notice, you do need to consider creative options for branded gifts.
Promotional gifts for charities can be a useful marketing tool, or a cash burning overhead. Properly used, they can be the former. So you do need to consider what kind of marketing campaign to place around them. Just sending a million pens out in the post will achieve nothing more than putting a high overhead of a million pens, postage and printed letters. But using them as part of a marketing campaign should achieve a lot more of a response.
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