With the recession still affecting the UK, promotional gifts for construction companies are considered a luxury that is unnecessary. Many businesses do struggle at times with what kind of gifts to source. Then there is the cost to consider. However branded gifts are an important area of marketing that should not be overlooked. As there are thousands of different kinds of gifts, finding the right kind of gift can something be frustrating. Choosing the wrong kind of gift may mean that it is either thrown away, or just has no effective reaction. The ideal would be that once it is received, the client responds with an order or query.
Choosing the most appropriate gift would really need to be based around two things:
By choosing a relevant gift, the client will feel more important. That care and concern has been made in selecting something appropriate. Promotional gifts for construction companies needs to be thought out as part of the marketing strategy. This is something the Construction Marketing Group could help with, in giving advice. If the client is a house builder, then maybe sending a brick in the post to the client with a note saying ‘make us part of your foundations’? This will bring a smile as it is unique and innovative. It may be pricy to send a brick in the post, but it will cause a reaction. All to often pens are sent in the post, but just put in to a draw with all the rest. No thought is given to the sender other than ‘that is nice, a new pen’. Promotional gifts for construction companies needs to be creative. If the construction firm is a ground worker, perhaps sending a yellow stress ball in the shape of a hard hat? With the clients name and website embossed on it. Unique and relevant this should cause them to remember you when you call to follow up.
Promotional gifts for construction companies needs something else. One important thing to do with sending promotional gifts is to follow up afterwards. Using them as an excuse to call means that it will remind the prospect that it was you that sent it. But if not, then it can be used as a pivot to starting the sales process. If no follow up call is made then the response rate will be much lower and down to just hoping for a response.
There are hundreds of promotional gift companies around the UK. It is advised to compare quotes in order to find the right one for the best price. All import their products from China and then put their own mark ups on, so it is best to compare prices to get the cheapest quotes. Promotional gifts for construction companies should not have to be expensive. Just fill in the form to find out.