Web design for wine merchants and fine wines is a unique area of design. Partly because the industry is so highly competitive, but partly because many are of increasingly are high value.
When selling high value products, businesses need to have a site that speaks of quality.
We do advise where possible to work with someone local, as this makes meetings much easier to attend.
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Since the development of the internet, the marketing of it has changed a great deal. The growth of on-line sales is possibly one of the biggest changes since the industry began.
Historically it was sold through High Street retailers, or at a distance using cheques and postal orders, with fame through newspaper advertising or word of mouth. The internet has brought around an advertising and retailing revolution as far as it is concerned. Oddbins is possibly one of the best known high street brands, yet not the oldest running merchant.
Today all retailers need to have them, that allow visitors to browse the collections, read reviews, perhaps give feedback, and order products, which requires what is known as an e-commerce website. Using a PR company to work alongside the website can help with marketing and publicity.
With the growth of the internet there has been an explosion of websites around the world that offer both fine wines and budget ones.
Some of these would be:
Each merchant is unique and is targeting either the higher end of line sales, including bottles for over £1,000; or lower end sales, or for under £7.00 per bottle.
With the rise of internet sales, certain key features are found in all merchant websites:
Considering all the above, creation of such a site is not a simple process and requires a high level of understanding and expertise.
Making a website stand out is important for it to be effective. As there are lots of creative agencies around the UK, it is wise to select one who has designed websites for merchants in the past.
Considering all the points made above, the designer does have a lot to incorporate, not to mention the large range of different bottles that will be sold on the website, along with changing stocks. This makes the selection process important in choosing the right designer for the job.
Once it is up and running, consideration needs to be given on how to market it.
Some do use traditional advertising such as leaflets, TV or radio. But more popular would be PPC advertising on the internet.
This is a particular favourite for new providers, as they can acquire sales leads and customers instantly, because they are paying Google to be on page 1 for all internet searches for “wine merchants”.
We do advise to shop around and compare web design prices, as all agencies are independent, all set their own fees. As such, prices for the same site can vary from hundreds to thousands, depending on the size of the site and the designer you select.
Just fill in the form to get quotes on web design for wine merchants from 5 industry experienced designers.