Graphic Design Costs
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The Costs Of Graphic Design
Many companies do not really know what the costs are associated with graphic design or in the background and planning work that is done.
All graphic designers are different, different sizes, different services and they all produce very different work. Below are some guideline costs as to what the price of graphic design would be (very broadly speaking).
Corporate ID and branding costs
This would be the complete look and feel of your company, from the slogan, to company logo, colour scheme and stationery design. A very simple brand could be designed for around £500 – £1000 but this can go up to £30,000 if you are a global brand and are looking for the whole shooting match.
Branding and Corporate ID does not need to be massively expensive, Nike had their logo (the swoosh) designed by a university student initially. Of course things have moved on since then, but that gives a feel for what can be done.
Website design costs
Websites come in 4 different types depending on the application. Some very rough guidelines would be:
- Template Website – £300 up to around £1000 (the most simple site just for a presence on the web)
- Brochure Website – £500 up to around £3,000 (a more professional looking site for small businesses)
- CMS Website – £2,000 up to around £20,000 (the most common form of website which you can update yourselves)
- E-Commerce Website – £10,000 up to around £100,000 (these are for online shops or sites that take on-line payments).
Websites are designed to spec, so it is difficult to pigeon hole costs as they will vary depending on the designer, the type of site and the features that you are looking for (multimedia, downloadable files etc.).
Brochures are priced depending on the size, number of pages, design work involved and the printing. A very rough guide would be a 3-5 page brochure fully designed and produced for £1,000. However the cost per brochure would also depend on numbers you are ordering.
Corporate stationery would generally involve the physical marketing materials (letterheads, comp slips, business cards etc.) and this can cost anything from around £1,000 upwards depending on which agency you choose and how much research/planning you want done.
Packaging design would be based on the size of the package, the number of sides that would have designs on and also the agency you choose. Basic designs can be found for as little as £1000 however this can go up.
Logos can be created by most design companies; however there are designers that focus on only producing logos. A logo can cost anywhere from £50 up to thousands depending on the amount of planning you want to go into it.
Adverts would generally be used for magazines and would be subject to any extras such as photography. Basic advert design can be as little as £500 however this can go up depending on numbers of adverts you want to designed, the sort of designer you choose etc.
All graphic designers are different and do have different rates. It is always good to have an idea of exactly what you are looking for and a very rough budget of what you want to spend. Once you have this, you can get a few good agencies to put some quotes together for you allowing you to select the best agency based on their service, their design concepts and of course the price.
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