Accountants In The UK
The accountancy industry in the UK is one that is growing quickly; as more businesses start up, all will need accountants in order to manage their finances.
The accounts industry does have main players that deal with accounts for larger international and corporate businesses; but mainly the industry has SME accountancy practices based in the UK.
Accountancy Practices In The UK
The accounts industry in the UK is made up of accountants and chartered accountants; all vying for new business.
Traditionally clients would approach a local accountancy firm or ask for a recommendation off of a friend. The problem is that accountants are not in control of this and have to wait to be selected. Due to the increasing need for cost effective accounting the market is becoming more and more competitive and the need for lead generation techniques are called for.
Lead Generation For Accountants
One popular and effective lead generation tool for accountants is telemarketing. A popular marketing tool that can quickly generate meetings and sales enquiries accountants that find themselves going through a quiet spell will often use telemarketing to quickly drum up business.
One of the key advantages of telemarketing over other forms of marketing is the ability to quickly generate results in a focused approach. By targeting prospects based on location, industry sector or size, accountancy practices (through outsourcing telemarketing) can quickly fill a gap in their capacity.
Choosing A Telemarketing Company
The sort of telemarketing company that accountants should look to talk to would be one that has a track record of calling on behalf of accountants. There are hundreds of telemarketing companies around the UK of all shapes and sizes; all charging different rates. Some have worked with accountants and some specialise in marketing for accountants.
By looking through a telemarketing companies client list should give you a feel for their background and level of understanding of the accountancy world; there is no point using a telemarketing agency that works solely for medical companies.
A visit is always wise, to see what the telemarketing company is like, ensure that they are what they claim on their website, meet the team (that will be doing the calling) and ensure that they know your business inside out.
Compare Telemarketing Costs For Accountancy Telemarketing
Cost is always going to be a factor for any accountancy firm (large or small) and since all telemarketing companies charge their own rates, shopping around and comparing prices is very wise.
Some telemarketing companies charge per day, some charge per meeting - so finding one that fits with your budget is very wise. Telemarketing prices also vary depending on the size of the telemaketing firm, their overheads and their profit margins.
One thing to bear in mind is that all telemarketing companies are profit making companies, the way they afford large offices, lots of staff, holidays, cars, houses is through the profit they make from telemarketing campaigns.
Selecting a good telemarketing company that can generate results and good profit for you is essential, but overpaying for it is unwise (why add to someone else's holiday fund). This links in to meeting a telemarketing firm - to find out face to face how they can ensure that they will generate results.
Finding 3-4 telemarketing companies with experience in calling for accountants is needed and then comparing quotes from each in order to get a feel for a reasonable price to pay.
There are a wide number of telemarketing agencies that do have a established background in calling for accounts; to get a few quotes simply pop your details into the form opposite.