Marketing for hairdressers is essential, mainly because of the size of the market. Relying on returning customers is not enough sadly and marketing is necessary, whether you are Toni&guy, or an independent. Just fill in the form to get free advise and quotes from marketing companies that know the hair industry.
The days relying of passing trade is long gone; for a few reasons.
For each of these reasons, you need to employ a variety of tactics in order to stand out and gain new customers (and retain existing ones bringing repeat business). Getting a haircut is quite a personal thing, so there needs to be a good client to stylist relationship. Marketing for hair dressers needs to be geared around a relationship.
Hair dressing is different to many businesses, as you are a high street business that aim at a specific market. However saying that, everyone that walks down the high street could be a potential customer.
No matter how large or small your salon/empire is, website design for hair dressers is important. Your website design will give customers a feel for what you are like as a salon. Why they should go to you and not somewhere else.
Advertising is an important part of marketing for hair dressers. Advertising for hair dressers on the most part it best kept local. Unless of course you are a national or global hair brand. This is something different to every other business. Some good tactics for you would be PR, a website, some interet advertising, and local advertising.
PR for hair dressers can be very effective in generating local media attention. Public relations is also a very cost effective form of marketing for small companies.
Marketing for hair dressers can get very expensive. However marketing costs can be controlled by being targeted and focused campaigns. Depending on the area of marketing you require, the amount of marketing you require, also the agency you select. All marketing agencies set their own fees, so the same campaign could be thousands of pounds apart depending on which agency you select.
It is wise to get a few quotes from different agencies, a few different proposals and get a few prices in. Shop around and compare quotes, marketing for hair dressers does not need to be expensive.