Marketing For IT Software Companies

Marketing For IT SoftwareCompare Quotes On Marketing For Your IT Software Company

Marketing for IT software products is a highly competitive area as there are always new software products coming onto the market.  

If your software business needs help with marketing, we do advise talking to marketing companies that know and understand about marketing in the IT and software Industry.

Just fill in the form opposite to get free advice and quotes from marketing agencies that know the software sector.

Do Software Companies Need It?

In the busy world of IT, software and communications, standing out in the crowd is important.  If you do not, clients will most likely go to your competitors. 

Marketing is all about communication, telling the message and spreading the seed is what marketing is all about.  The IT software sector is diverse ranging from Microsoft and Intuit down to new companies that start in the UK.

How Much Would Marketing Cost?

How long is a piece of string is the thought that comes to mind.  Marketing can be very affordable, to highly expensive.  Depending on what kind of marketing is needed, how much marketing is needed, and which marketing agency is selected.

What Kinds Of Marketing Are Available To Software Companies?

There are around 20 different ‘weapons’ of marketing, that can be used by software companies to ensure they are seen and known to potential clients.

A Dynamic Company Websites

Website design for software companies is important to the success of your website.  The website is an essential part of marketing for IT software companies.  

Most of your customers will visit your website, either to buy software, or to find out more about your software products.  Website design also plays an important roll in the success of the website.


Advertising for software companies is very important for standing out among a busy market place.  He who shouts loudest tends to be the one that is heard.  There are different forms of advertising, TV advertising, radio etc.

Media And Public Relations

PR for IT software companies is very important, not just here in the UK, but on the global market.


Branding for software companies is what makes one software business stand out from another.  

Branding is all about the kind of feelings and emotions that are brought to mind when people view the business website, literature and information.  

Think about some of the leading software brands, IBM, SAP, Act – they stand out in the crowd.  Not because they are big, but because they have effective branding.


SEO for IT software companies is all about coming up on internet searches.  As software is non local, software companies need to appear on national and global searches (as search engines always try do display local results).  SEO is an essential part of marketing for IT software brands.

PPC Advertising

PPC for software companies is a quick way of cheating search engines.  As above, search engines try to second guess what users will want.  

So PPC advertising can ensure that software companies can appear on page one 24 hours a day.  PPC is another essential part of marketing for IT software brands.  Mainly because most people will use the internet to find and buy IT software.

Choosing A Marketing Company

When considering selecting a marketing agency to work with, the problem is that there are tens of thousands to choose from.  

We do advise selecting an agency that knows and understands the IT software sector. 

By selecting an agency that has worked in the software sector and a track record of success you should get the best agency for you.

Get A Quote

If you would like to get advice and quotes from marketing companies that know about marketing for IT software companies, just fill in the form.

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