Website Design For Nurseries

Website Design For NurseriesCompare Quotes On Web Design For Your Nursery

Website design for nurseries is very important in an internet switched on society.   The look and feel of your website will either turn people off in 1-2 seconds, or convince them to make an enquiry for childcare.

Since most people will use the internet when looking for a nursery, a good design that will keep visitors on your site and placing an enquiry.  

The government recognise finding a nursery is difficult, indeed finding a suitable web designer is also a challenge.

We do advise that talking with to someone that has experience in working with the childcare industry is best. 

By getting quotes from 5 web design agencies who have experience in working with nurseries, you should get one that converts visitors into customers.

Choosing The Right Website Design Platform

All websites are built on a ‘website platform’ and there are many to choose from.  Here are a few different web design platforms:

  • WordPress
  • Wix
  • Shopify
  • Fasthosts
  • GoDaddy

These are just a few platforms you can get a website for your nursery’s website built on.  Most web designers only design on one or two different platforms, not all of them.  It is a case of you asking designers ‘which web platform is best for my nursery’?  Remember, web designers are not going to turn down work, they want you as a customer, whether your website is 100% right or not.

Standing Out In The Crowd

There are over 27,000 registered nurseries in the UK, so it is necessary to stand out in the crowd.

  • A Modern Design – Having a modern and creative design is important, a design that appeals to the younger part of a parent, to convey safety and education, fun and social engagement.  These are all traits that a nursery has to offer parents looking for experienced childcare.
  • Keep Things Fun – Having a fun design that stands out is important, too much fun and there is the danger that parents do not think you serious enough to look after their children.
  • Clear And Concise – Making your website clear and concise is also wise, simple to navigate with information easy to find.

Since competition is so high for childcare, and costs always going up, being creative is necessary.  Fitting in is important but standing out in the crowd is also necessary.

Experienced Website Designers

Nurseries are used by almost all children, as such parents are very selective in the nursery they choose for their most precious possessions to go to.  

For this reason, you have to project the right message, one of love, care, safety, happiness, and protection.  

Your site has to project sustained order also; it cannot just be a few pretty pictures of smiling children, but a professional look, which gives reassurance to parents that their choice is the right one.  

For this reason, selecting someone that has experience in marketing for nurseries is important.  They will have a better idea of what things to include on it, such as the number of photographs and the text to use.  

You need it to stand out, do a quick search on google and you will see how many competitors you have.

Don’t Forget Your Marketing

Marketing of your website is essential for any nursery, since you have 26,999 competitors that are wanting to attract parents looking for affordable childcare.

Marketing for nurseries is important if you are to get regular website visitors, especially if you are located in a large city like Edinburgh or Newcastle, since there are going to be lots of other nurseries.

PPC advertising is a great way to be found on page 1 of the search results ‘nurseries in Edinburgh’ or ‘daytime childcare in Newcastle’ for example.  For a small fee, you would pay the search engine Google or Bing each time someone clicks on your advert.  PPC advertising for nurseries is competitive as the market is growing with the UK population growing.

Search engine optimisation is also necessary in order to appear in the organic results of the search engines.  Again, since the UK has 27,000 nurseries (and growing), appearing locally is essential in the long term.  SEO for nurseries can take time, since the childcare sector is so busy.

How Much Would Web Design Cost?

They do not have to be expensive, but investing into the design and development is important.

Having a cheap website set up will not really help anyone, prospective customers, that is the parents, will go somewhere else, and that is not what you want.  You want parents to feel attracted to your nursery and to feel compelled to call and visit. 

Web design prices do vary, but choosing a good agency that has already composed similar ones in the past is wise.  Even if you have to pay a little more, sometimes the investment is worth it with a great agency.  

With website design, you do not get what you pay for.  The most expensive web design company does not make them the best.

You do need to stand out, do a quick search on google and you will see how many competitors there are. The best way to find out costs is to seek advice and quotes from several web design agencies that have done web design for nurseries in the past.

Just fill in the form to get free quotes and advice on web design for nurseries.  It is not about getting you the cheapest quote, but helping you find the ‘right’ web design partner for your nursery.

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