Website Design For Recruitment Firms

Web Design For Recruitment Companies

Website design for recruitment companies is essential.  The recruitment sector has expanded exponentially over the last few years so it is wise to use a designer that has done website design for recruitment companies in the past.  They will have the experience in how to display new jobs and also market your candidates.

Your website is your shop window, standing out in this busy market is very important.  As well as the design of the website (the look and feel) your website should have clear to navigate menu systems and subtle yet obvious calls to action.  Having a clear phone number and an enquiry form is essential.

We always advise using someone local to design your website.  But more importantly is the experience they have in designing recruitment websites.  By using a  website designer who has experience of working in the recruitment industry, you should ensure that your site stands out in an already busy sector.  This should give you the best chance of getting the best website possible.  

Just fill in the form to get free advice and quotes from several web design agencies.

Website design for recruitment companies

Why Do Recruitment Firms Need Websites?

This question answers itself, it is because everyone uses the internet to find jobs these days.  Gone are the days of going to the back of the newspaper or looking at a job board.

Websites are a crucial part of any recruitment business.  Most have two sides, one for employers and one for candidates, allowing each to manage their jobs/prospects.  This being the case, choosing a website developer is a good idea, someone that is used to building complex websites.

The first thing that any recruitment agency needs in today’s world is a reliable, functioning and interactive website.  Websites like Indeed have become central to more people  when searching for a new job.  Why?  The reason is because they are clear and simple to use.

Considering any well established recruitment agency, much of the recruitment process is now handled on-line.

Considerations For Recruitment Agencies

There is a basic check-list that you need to consider when approaching a website designer:

  • Look And Feel – the website needs to look the part.  Most people looking for a job are internet savvy and therefore needs to look and feel the part.
  • Access For Users – the website needs to be interactive for users as well as accessible for disabilities.
  • Easy To Update – the website will be modified daily, so it needs to be user friendly.
  • Marketing – the site needs to stand out in a busy and highly competitive industry.
  • Why should job hunters choose you – what makes you stand out?

A lot of these things a website designer can handle; the marketing would be a secondary stage of the design process, and one that is vital to the website being used by candidates and employers.  There is no point in having a website that has not visitors!

Choosing The Right Agency

Around the UK there are tens of thousands of creative agencies, of varying size and background.  It does make good practical sense as a recruitment company, to use a website designer that already has experience in doing website design for recruitment companies similar to yours.  Many website designers do specialise in specific industry sectors.  There are many that have a good track record within recruitment, and have had experience in undertaking marketing for recruitment companies in the past.

If possible, choosing a web designer who is local is also good.  If you have to choose between experience in recruitment and location; choose experience.  Website design for recruitment companies needs a specialist agency.  Your website is your shop window as mentioned and has to convert the visitors.

Once The Site Is Designed – What Next?

Having a recruitment website set up is step one, the next step is to get it seen and active on the internet.  The recruitment industry is highly competitive, and is dominated by many of the national recruitment agencies.  This is why many smaller recruitment firms has decided to specialise in industry sectors, geographic locations, or job types.  Competing with the big boys is always hard, unless you have lots of money for marketing.

Some considerations once your recruitment website is designed would be:

  • Setting up PPC – instead of spending time optimising your site, you can pay Google, so as to be in a premium position
  • Doing SEO – building up your website content and information will help you attract more visitors and climb online.
  • Social Media – being connected with social media sites should draw employers and candidates in
  • Networking – by linking with local businesses, you can build your local reputation

The recruitment industry is highly competitive, and has very well funded, well established, key players in it.  Therefore different marketing routes need to be used, in order to make your recruitment website stand out from the crowd.

As we are now in 2020, one of the main considerations for your web presence is social media marketing.  Choosing the right social media platform for your recruitment company is important.  There are new platforms being launched all the time, so finding the appropriate one is important.

If you would like to receive free advice or quotes on website design for recruitment companies, just fill in the form.  Agencies that have experience in website design for recruitment companies will give you a quote.

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