Website Design For Renewable Energy Companies

Website Design For Renewable Energy CompaniesCompare Quotes From 5 Designers For Your Renewable Energy Business

Since the renewable sector is growing so to is the need for good website design for renewable energy companies.  

The renewable energy market is very much growing at the moment.  Wind farms are opening up around the UK and offshore.  Solar power plants are replacing farmable land.  Green energy firms are starting up all around the UK. 

With a boom in home solar energy, wind farms (on shore and off shore) and as such, competition in your sector is growing quickly. They play a huge part in the marketing of renewable energy companies.  

We suggest talking to local website designers that have experience in the renewable energy sector.

There are over 10,000 creative agencies here in the UK, why not use someone that knows the green energy marketing sector?

Just fill in the form to talk with 5 experts that offer website design for renewable energy businesses.

The Need To Convert Traffic

Your website will play an essential roll in today’s world, both for providing an overview of your business, a shop window about what you offer, and also to serve as a marketing tool. 

Renewable energy businesses often need to communicate complex technical information in an accessible way to a diverse audience, including potential investors, partners, policymakers, and the general public. Your website and branding must balance being informative and engaging for all stakeholders.

This comes down to your website content and how it is laid out.

As the UK energy sector is slowly pushing for 100% switch to green energy, your site is needed in this battle.  People are drawn to good designs, so the look is important for people to stick around and enquire.

The green energy market is growing quickly, your competition is growing quickly.

How Much Would Website Design Cost?

Websites do not have to be expensive, however generally the larger the site is (in terms of pages) the more it will cost. 

The company that produces the site will also be a major factor in the costs; as all are private companies with their own profit margins, selecting one that is affordable may take time. 

Being selective on prices is wise, as shopping around is good advice.  However select someone that has experience in the industry is wise.

Consider Which Web Platform Is Best For Your Company

All websites are built on a web platform, but which web platform do you go with?

It depends on what you want your website to do.  All renewable energy companies are different, some have a website just to showcase their solar panels, others need a website to take online payments.

Not all web design companies work with all web platforms so it is wise to ask a few agencies which web platform is best suited to your green energy company.

Choosing A Web Designer

When considering website design for your solar energy company, the problem is that there are tens of thousands of web design agencies to choose from.  

Who do you choose?

Large website designers in London, freelancers working from home. 

Do you go with the top result on Google, after all, if they are at the top they must be the best right?

Not exactly, as anywhere you are based in the UK will deliver different results based on your location.  Just because a web designer is on page 1 does not make them a good web designer, it just means their website is better optimised.

Also, search engines continually update their search algorithm, so an agency may be on page 1 on one day, then on page 3 a month later.

Selecting someone that has experience in there renewable energy industry is wise, as they will have a better idea of designs that work and cause the right emotions to be felt by your website visitors.

Questions To Consider Asking

When talking or meeting with local web designers, here are a few questions that you may consider asking:

  • What other renewable or green energy companies have you worked with?
  • Will you write the website content or would you need our involvement?
  • Do you offer website hosting or shall we get quotes?
  • Do you offer support marketing services to get us onto the search engines?
  • What website platform do you feel is best for our website to sit on?

Consider Your Marketing

As mentioned above, once your website is produced, you need to get people to it, your potential customers.

Your ‘keywords’ need to be on each page of your website, for example ‘solar energy company in Brighton’ or ‘wind turbine manufacture’.

In the short term, using PPC advertising is a quick way to get onto the search engines.  This involves you paying a small fee to Google or Bing to have a sponsored link.  Each time a visitor clicks on your sponsored link, you pay a fee of £2.00 or thereabouts.

In the long term, using search engine optimisation is required, to get your website appearing on the organic results.

Social media is free to use, so posting pictures of your renewable energy products on Facebook or Instagram every few days should get your noticed.

Compare Multiple Quotes

It is wise to get a few design proposals in order to get a feel for designs and prices.  

All web design companies set their own rates, so prices will vary considerably.

A website designer in London will be more than an agency in Dundee, as the staff costs are higher, as well as office rental costs.

Freelancers tend to be cheaper than agencies, but can freelancers handle the workload?

Remember that website design prices vary from agency to agency.

Shop around and compare quotes from a few creative web design agencies that offer website design for renewable energy companies.

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