Find a Graphic Design Agency
Whether you need a new company logo, or a design for an entire website, at Marketing Quotes you can easily receive five free quotes from local graphic design agencies who are keen to work with your business. There’s no obligation to work with any of the agencies who offer you a quote, though we’re confident that you’ll find the right agency for your business here.
What does a graphic design agency do?
Graphic design agencies work with your business to visually communicate messages to your audience, whether that be through your logo, the look and feel of your website, or through advertising graphics, to name just a few examples.
Choosing the right design agency is vitally important to gaining and retaining customers, as first impressions are very important – especially in today’s fast moving world, with many brands vying for attention.
A good graphic design agency will be able to work closely to a brief, in order to meet your wider marketing objectives, whilst also being able to offer creative input to meet your goals if you do not have a clear brief in mind.
What services do graphic design agencies offer?
Broadly speaking, a graphic design agency should be able to meet your requirements for any graphics-based project that your business needs.
This would cover areas such as:
- Logo design
- Advert design
- Web design
- Brochure & leaflet design
- Packaging design
Graphic design agencies should also be proficient in producing animated images, typically used in display advertising on the internet.
Do I need a graphic design agency or a freelance graphic designer?
If you’re looking for a one-off piece of graphic design work, such as a logo or a banner, then you’d be best suited seeking quotes for a freelance graphic designer. On the other hand if you need ongoing design work, or complete web design, you may be best suited to hiring a graphic design agency.
Provide some details of your graphic design requirements and you’ll receive 5 free quotes from the most relevant designers who are keen to work with your business.
What questions should I bear in mind when hiring a graphic design agency?
1. Can I see some examples of your work? Do you have stats to back up their effectiveness?
The most vital thing will be to see if you like the work that a graphic design agency has produced in the past. If you don’t, then you’re unlikely to like what they produce for you, unless your brief is very prescriptive.
If they’ve made designs for direct-response campaigns, ask them for metrics on performance, such as the click-through rate achieved, or how much revenue was generated as a result of their designs.
2. What makes you stand out from other graphic design agencies?
Find out if a potential agency has won any awards, or has anything unique about them compared to their competitors, which might make them a more valuable choice than another agency. It’s not always wise to choose a graphic design agency based on price alone, as a more experienced agency which charges more may be able to product better graphics to deliver a higher ROI.
3. Do you understand who my target audience is? What are your initial ideas to best engage them?
Ultimately, the graphic design agency you choose will have to develop a depth of knowledge about your target audience in order to create designs which resonate with them. A good agency will research your business to find out who your target audience is before you meet them. Asking them what their initial ideas are will show you how enthused they are by your business, and whether you think they’ll have creative ideas to fulfil your objectives.
4. Will I own the source files of any graphics created?
Some graphic design agencies like to retain ownership of the original files of the graphics they create, which contain the individual layers that make up the image. If it is important that you have copies of these files rather than just the finished work, in order to make your own edits later on, this is something that you’ll need to ask about.
5. Do you charge a retainer, a project-based spend, or based on hours of work spent?
It’s important to know how the payment structure will work to know how flexible a graphic design agency will be when working with you. If you’re charged a retainer you’ll have peace of mind knowing that you can request amends and changes to your graphics as part of the cost you pay, whereas an hours-spent model will mean you incur further costs.