Marketing for churches is very important both to help communicate the gospel message, but also to help the church to grow. The problem is finding the right agency, as there are thousands around the UK. We always advise using one that has done marketing for churches in the past. Marketing for the Christian religion is important.
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Marketing is all about promotion, and you need to promote your services, your facilities and the Christian message to your local community. You want to promote the Good News and fulfil the Great Commission of Matthew 28: 16-20.
There are a wide range of marketing tools that you can use. Some are essential and some are helpful in spreading the Good News of the gospel to your local community.
Website design for churches is important, certainly in today’s world. People will search for local churches on the internet and want to see which ones are suited to them. Is your Church more student focused? Which are more traditional or more family orientated. Do you provide Alpha courses, or offer “Messy Church‘? The actual website design itself needs to be modern and appealing. Marketing for churches really starts with having a good website.
PR for churches is very popular, both locally and nationally.
Brochures play an important roll in churches. Church embers of the congregation do like to see newsletters, phone directories, brochures about new events or any form of internal communication.
Brochure design for churches is very important, and does need an experienced agency that knows about marketing for churches. They will know the Christian community and may even want to come along to a service?!
PPC for churches is becoming more popular, as the number of people using the web to find a local meeting grows. PPC advertising is becoming more important in making the Christian community more visible.
SEO for churches is not essential, in that you are not a commercial businesses. However SEO does help your visibility, therefore is a good practice for any growing group to consider. Part of marketing for churches is having good website visibility and SEO makes this happen.
Advertising for churches is becoming more popular, as many are looking to increase their visibility to their local communities through traditional advertising mediums. There are also initiatives such as Alpha or Street Pastors that need to be promoted to the secular world.
Branding for churches is important, to set up continuity for the congregation to come behind.
The cost will vary, depending on the kind of marketing that is needed (see above). Also the kind of agency that is selected (as all have their own fee structure and profit margins). As you are a registered charity, you can claim back some of the tax, however there are costs involved with the campaign that may be expensive. Marketing for churches does not have to be expensive, if you compare quotes you will see.
When considering using an agency, it is wise to select one that has experience in the Christian community. If the agency has done work in the past, and has a track record of success, then they are much more likely to generate results and value for money.
We do encourage getting a few quotes and proposals to compare, in order to find the most experienced agency at the best price.