Marketing for Haulage Companies

Marketing for haulage companies is very important as the haulage sector continues to grow and expand.  The issue is finding the right marketing agency, as there are hundreds around.  We always advise using an agency that has done marketing for haulage companies.

Just fill in the form to get fast quotes from marketing companies that know the transport and haulage sector.

Why Do You Need Marketing?

This haulage industry in the UK is huge, and is growing as businesses grow.

The competition in the sector is fierce as contracts are hard to get into unless there has been a problem with the current firm or dispute of some sort.  Ranging from well established brands such as Eddie Stobart down to small road haulage companies with only 1 or 2 lorries.

Most companies are part of the Road Haulage Association.  Government stats show that road freight is growing quickly.

Standing out in the market is essential making marketing for road haulage companies essential.

How Much Would Marketing Cost You?

The costs for would depend on a variety of factors:

  • The kind of mediums that are required (website work, internet advertising, branding, PR etc.)
  • The duration of the campaign (the longer a campaign is for, the more discount can be negotiated)
  • The agency that is selected (all set their own fees)

One important thing to remember is that all marketing agencies are independent companies.  Privately owned, they set their own fees they all have their own profit margins.  It is very wise to shop around and compare prices in order to avoid being overcharged by an agency.

What Are Popular Areas Of Marketing?

All transport companies are different and all use different forms of marketing in order to create brand awareness and showcase themselves.  Some popular forms of marketing would be:

  • Websites – Website design for haulage companies is very important to ensure good online visibility
  • PPC – PPC advertising for haulage companies is becoming more popular as a quick way to get noticed online
  • Public Relations – PR for haulage companies is a low cost form of marketing for regular news

There are lots of different forms of marketing available to you, so it is wise to talk to an agency about what may be the best tool for the job.

Get A Few Quotes

It is advised to get a few quotes and proposals in from agencies to compare, in order to find the best one for the best price.  Marketing for haulage companies is important, and so to is finding the right agency.

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