Marketing for Haulage Companies

Marketing for Haulage CompaniesDoes Your Haulage Business Need Marketing Support?

Marketing for haulage companies is very important as the haulage sector continues to grow and expand.  

The issue is finding the right marketing agency, as there are hundreds around.  

We always advise using an agency that has done marketing for haulage companies.

Just fill in the form to get fast quotes from marketing companies that know the transport and haulage sector.

Why Do You Need Marketing?

The haulage industry in the UK is huge as the number of lorry’s on the road continues to grow, and is growing as businesses expand.

The competition in the lorry sector is fierce as contracts are hard to get into unless there has been a problem with the current firm or dispute of some sort.  

Ranging from well established brands such as Eddie Stobart down to small road haulage companies with only 1 or 2 lorries.

Most companies are part of the Road Haulage Association.  Government stats show that road freight is growing quickly.

Standing out in the market is essential making marketing for road haulage companies essential.

With Brexit done and a national shortage of lorry drivers, the sector is under immense pressure to keep supply chains going.

How Much Would Marketing Cost You?

The costs for would depend on a variety of factors:

  • The kind of mediums that are required (website work, internet advertising, branding, PR etc.)
  • The duration of the campaign (the longer a campaign is for, the more discount can be negotiated)
  • The agency that is selected (all set their own fees)

One important thing to remember is that all marketing agencies are independent companies.  Privately owned, they set their own fees they all have their own profit margins. 

It is very wise to shop around and compare prices in order to avoid being overcharged by an agency.

Finding the right parter agency to work with is essential.  One that knows the sector and can get you results, but charges a fair price.

What Are Popular Areas Of Marketing?

All transport companies are different and all use different forms of marketing in order to create brand awareness and showcase themselves.  Some popular forms of marketing would be:

There are lots of different forms of marketing available to you, so it is wise to talk to an agency about what may be the best tool for the job.

Social media is a relatively new and powerful form of marketing that can be used by trucking and supply chain companies.  Low cost and in many cases free, platforms like Twitter and Facebook are great tools that can be used.

Get A Few Quotes

It is advised to get a few quotes and proposals in from marketing agencies to compare, in order to find the best one for the best price.  

Marketing for haulage companies is important, and so to is finding the right agency.

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