Branding For Haulage Companies

Branding For Haulage CompaniesCompare Quotes On Branding For Your Haulage Firm

Branding for haulage companies is very important if you want to stand out.  As the industry is so busy, branding for haulage companies is essential.

Branding is one of the most daunting parts of starting a business, but it also offers the biggest payoff. Branding for established companies can be just as daunting, and challenging.  

Creating a clear and cohesive trucking brand strategy before deploying your first fleet will help you focus on your organisation’s mission and vision. 

For haulage firms, one of the most recognisable elements of your business is your trucking fleet. Displaying a memorable logo prominently on the lorries as they successfully deliver packages is a large component of your freight brand. But your branding should carry through to digital marketing as well.

Just fill in the form opposite to get free advice and quotes from local branding agencies that have experience in doing marketing for transport companies.

What Is Branding?

Branding is all about emotion, in terms of what is conjured up in your mind when you see a company logo, website or product.  Do you trust that company, do you like the colours that are being used?

Branding is a part of marketing, and arguably one of the most important parts.

Consider some of the global brands we all know, McDonalds, Coca Cola, Apple, Range Rover.  All well established brands in their own niche and their brand is all their marketing coming together to present you with an emotion.

Branding for haulage companies is no different, in that it needs to communicate the same emotions to its customer base.  The strength being that the lorries are advertising platforms themselves.  They had better be clean when travelling down the motorway otherwise this could damage their brand!

Is Branding Needed?

A brand is all about standing out in a crowd; this will help you to stand out in the sea of transport businesses that are around the UK.  

Companies, when they see your company name (or website) should want to come to you rather than go to one of your competitors.  

You need to be more attractive, more appealing.  You are competing against well established firms, companies like Stobart.  Even if you are linked to the trade association, your brand communicates you as a business.

For this reason, yes, branding for haulage companies is needed as it is for any business looking to be at the top of their market.

How Much Would Branding Cost?

The truth is that it can can be very expensive; however branding prices really depend on the agency that is selected. 

All creative marketing agencies are privately owned, so have their own costs dependent on their overheads, their experience and their profit margins.  A smaller agency will be a lot cheaper, but they may not have the design experience or skills.  

Branding for haulage companies does not need to be expensive if you compare quotes.

Choosing An Agency

When considering branding for your haulage company, it is wise to choose one that has experience in the transport and logistics industry. 

Sadly, there are no guarantees with marketing.

We feel that knowledge is power, and if the agency has done successful work for companies like yours in the past, they are a safe choice.  Ask to have a look at their portfolio, maybe chat to some of their clients.  How many lorry firms do they work with?

If they have happy customers that have found success in working with the agency, then they are worth talking to.

Things To Ask A Branding Agency

When talking, or better still meeting with branding agencies, you will most likely have a number of questions, other than how much is it going to cost me.  Here are a few questions that may be worth considering:

  • What other haulage or transport companies have you worked with?
  • What sets you apart from other branding agencies?
  • How can you make our haulage company the Coca Cola of the transport sector?
  • What tools do you have to make our brand successful?
  • How long do you think it will take for our brand to become noticed?

Get Multiple Quotes

It is highly recommended talking to a few different branding agencies about your design campaign, in order to compare ideas and prices before making a decision.

There are hundreds of branding companies around the UK.

Top branding companies in London, mid sized agencies in the Midlands and even freelancers that have decided to go it alone.

We want to help you find the ‘right’ branding agency for your haulage company.  One that has experience in doing branding in the transport and logistics sector.

With branding, you do not get what you pay for.  The most expensive agency is not going to be the best, but it is not about getting the cheapest quote.  It is all about finding you the ‘right’ branding firm.

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