Apparently social media is more popular in the East than the West. According to a report published by accountancy firm KPMG, businesses in developing economies such as China, India and Brazil are 20% – 30% more likely to use social media than companies in the west (such as the UK). According to reports, around 48% of businesses in the UK use social media websites such as Twitter and Facebook to communicate with supplier against 83% in China.
Why is social media more popular in the East than in the West? Many businesses in other countries are using social media websites for messaging over e-mail. Of course security is still a factor to be considered, but many companies are considering how e-mail is going to be used as times goes on. Will e-mail be phased out? The Chinese are obsessed with taking pictures. We have seen this for decades, Chinese people with their cameras. Now with iPhones and Instagram, it has gone to a whole new level.
Social media marketing is still relatively new in the realm of marketing. We have seen Facebook receive offers to be incorporated into larger businesses (which so far have been declined). Social media is certainly growing and does seem to be more than the latest buzz, as it grows and incorporates both the consumer and business world in one. What does the future hold? Is social media going to become the new e-mail system? Are social media websites going to come together to create a central social media website? Time will tell. As of 2012, millions of companies are using social media platforms, from startup plumbers to global banks.
It is more popular in the East than the West because the East is more switched on to technology. They lead the way. Is social media being used by your business? Fill out the form to find out more.