Social media costs vary, from being free (if you do it yourself) to hiring someone to do it for you. If you have time to manage social media networks, as well as your job, then there is no cost involved.
But most people have other priorities, so using a social media marketing agency is the next step. Hiring a social media agency can be a great way to get the most from your various social platforms and can give your business or brand a real boost in a number of different areas.
The cost of a social media agency is likely to vary from agency to agency and will also be dependent on your business and brand. The following are some criteria to consider which may affect the cost of hiring a social media agency:
All social media platforms are different, even Instagram and Facebook which are both owned by Mark Zuckerberg and Meta. Generally the cost per click per advert is under £1.00 (much less than a CPC of a main search engine like Google).
Creating engaging content on social media platforms is essential to the success of any social media campaign. Since so many companies and individuals are 100% committed to social media outreach, being creative is very important.
In many ways, you could have someone full time working on your account, it is that much work.
Social media costs revolve around creating engaging social media content.
Social media marketing is not about creating content for one platform, but across a range of platforms.
The content needs to be tailored to each platform differently, since the users are different and deliverables will also be different.
Comparing social media costs of different agencies will give you more options and help you save time and money. All social media agencies set their own fees, so the monthly fees could be thousands of pounds apart.
The costs of social media marketing can range from £150 per month to £3,000 depending on how much time and content you want created. Also the cost would involve the number of social media platforms you want your content to be found on.
All social media agencies are different. All with different experience, all with different backgrounds. It is all about finding the ‘right’ agency for you.
Some agencies have been running for decades, some have only just been registered.
Social media is relatively new as marketing goes, started really by Facebook in 2004.
Going with the top agency on Google is really not a wise move. Just because they are at the top does not make them the best.
Going with the most expensive quote is no guarantee of getting the best results. We want to help you find the ‘right’ agency for your business.
Since all social media agencies set their own fees, it is necessary to shop around (like with any price comparison website) and compare quotes.
We aim to get you 4-5 quotes from local social media agencies for you to consider and compare.