The UK has seen thousands of manufacturing companies close in this industry since the 1980’s due to the decline in UK manufacturing. In recent years however, engineering and manufacturing has seen steady growth. You need to be aggressive with your marketing, so as to ensure that you are receiving RFQ’s (requests for quotes) from customers. Generating as many website enquirers as possible should be the goal, then turning the enquiries into customers.
Websites play a vital and central role in the lead generation and marketing process within engineering. Everyone these days uses the internet. To find something online, you google it. As the manufacturing industry becomes more technologically advanced, smaller firms also need to move with the times. For this reason, you need to have a modern website that shows of the positives customers will experience in working with you, rather than a competitor.
All sites have to be clear, concise, informative and maintained. Many engineering firms had websites set up in the late 1990’s that were basic websites giving a few pictures and contact info, often with a free e-mail system, such as tiscalli or yahoo. A picture speaks a thousand words and pictures need to be high quality, quick to load and interactive. Modern sites need modern pictures so as to show UK clients that you are high quality, reliable, modern and reactive to needs. For this reason, getting a very modern website will act (in many ways) as your shop window. Ideally customers will be leaving e-mails and voice messages asking you to work for them.
The problem you face is that there are thousands of website designers to choose from. From freelancers, to top website designers in London; there is a wide range to select from, with a wide range of styles and prices. It is advisable to select a website design agency that has industry experience, and who has a background in engineering. Not necessarily ex-engineers, but who have previous clients that are engineering firms and engineering companies in their portfolio, Ones that know about engineering marketing. By looking at the designers client portfolio, you should get a feel for the market sectors they work in, and the quality of their work. If they have produced a site for a press-work company, a mild steel supplier, a CNC machining company, and the sites all look good, then they are the ones you should talk to. Website design for engineering companies has to be modern.
We recommend obtaining advice and comparing quotes from several companies, as close to your locality as possible. This should give you a clear knowledge of what can be achieved for your budget. Comparing website design costs is essential to avoid overpaying someone. All web designers set their own fees (as private companies) and have their own profit margins. Our goal is to help you get the best website possible, for the lowest possible price. Just fill in the form above to get 5 quotes from local designers offering website design for engineering companies.
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