Marketing for engineering companies is essential in an ever growing industry. The problem is finding the right agency, as there are hundreds in the UK. We always advise using an agency that has experience of doing marketing for engineering companies.
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Any engineering business that wants to grow and develop needs to use marketing to generate new business and canvass for new work.
Manufacturing companies around the UK probably need to make use of this more so than any other UK business. The engineering industry on the whole is growing again after the recession in 2007. There is uncertainty as we tussle with Brexit. Whatever the economic situation, marketing for engineering companies is essential.
Of the tens of thousands of marketing agencies in the UK, we do advise talking to someone that knows the engineering industry. Communication will be much clearer if the agency knows how the manufacturing market works.
Dynamic Website Design
Websites play a crucial part in marketing, they act as your shop window (in today’s world) showcasing your products and services. There are still engineering companies that do not have websites yet!
With the tens of thousands of web designers around the UK, it is best to use one that has done marketing for engineering. Website designers for engineering companies is essential, as your website is the first thing that a new customer will see. Websites are the first part of marketing for engineering companies.
PR And The Media
Using a PR agency with engineering experience is important. They have an understanding of the engineering industry, they know the key players, and the media publications and who to talk to. Getting good PR coverage will help you to generate larger contracts. Having regular articles in magazines like The Engineer will be seen by most key companies in the manufacturing sector.
Telemarketing And Lead Generation
Calling around the local businesses trying to generate RFQ’s is a tried and tested way for you to generate new sales enquiries. Telemarketing for engineering companies has been done for decades now and has always proved a targeted and cost effective way to generate new business. Using a telemarketing company that knows about marketing for engineering companies is essential.
Although it is an expensive form of marketing (involving day rates of £300+) the returns can be higher, quicker and better than other forms of marketing.
SEO & PPC For Your Website
Linked into having a website, marketing of your website is the next most important thing. It is great to have a fantastic website, with great pictures, great testimonials and great content. However if no-one knows it’s there, it is pointless.
There are hundreds of SEO companies around the UK. However for you, it is wise to select a SEO company that has done marketing for engineering companies. SEO for engineering companies is essential for your website to be found.
Paid advertising is just as difficult, as there are so many PPC agencies around that offer paid search support, choosing a PPC company with engineering experience is a very wise move. Often SEO takes time, and you do need to have an internet presence. PPC is the perfect way for your to be found online. Certainly as most people will use the internet when looking for a CNC machinist, a laser cutter etc.
It is always better to give than to receive, and promotional gifts play an important roll in the marketing arsenal.
There are many options for promotional gifts for engineering companies. Using innovative ideas and creative thinking can help turn a prospect into a customer just through some clever marketing.
Exhibitions And Events
Exhibitions are frowned upon, due to the rising costs of exhibition stands, floor space rent at exhibitions and the cost of taking staff out of the office for the day. However events such as Subcon and Southern Manufacturing are great places for you to be seen.
Engineering exhibitions are popular and area great opportunities for engineering companies to showcase themselves.
Most engineering firms of a certain size have a sales force, and as such, these teams need training and nurturing. Sales training for engineering companies needs an experienced trainer. One that understands about marketing for engineering companies.
It cannot be over stressed how much industry experience effects marketing. For the agency to have a background in doing marketing for engineering companies you just need to look at their client list. Most agencies do have a portfolio of clients they have worked for. If they have worked for laser cutters or deep hole drilling companies, they will be likely to help.
We do advise shopping around for quotes. All marketing agencies are independent companies and therefore set their own fees. Marketing prices vary significantly so it is very wise to shop around for quotes on marketing for engineering companies.