When considering website design for jewellery companies, the important thing is finding the right agency.
As there are thousands of web companies in the UK to choose from, selecting one that knows the jewellery industry is wise.
By looking at their portfolio of clients, you should be able to get a feel for the kind of design work they can do. Should your jewellery brand need media support, talking to a PR agency could be helpful.
Just fill in the form to get free advice and quotes on web design from experts that have worked in the diamond and jewellery industry.
As on-line business has increased in the UK, the need for you to have a strong presence on-line has become more of a necessity than a luxury.
The high street is dominated by the mainstream stores that are well established (Beaverbrooks, Tiffany etc), some dating back 200 years, and all have great looking e-commerce websites that are well established and growing. The main high street stores would be:
Garrard which was founded in 1735 in London is the oldest recorded jeweller in the world, but only targets specific markets, being the oldest jeweller.
Owing to the competitive jewellery market, the need for a crisp modern feel is essential. Creative and attractive design is important in order to attract customers and give them confidence.
Most people when considering jewellery, will either go to their local jewellery store. One of the well known high street stores as above, and browse only to then compare on the internet like for like, or do a search on-line.
As the sector is so competitive, having an attractive website is important, otherwise customers will go elsewhere.
On-line business is certainly increasing, so is the need to have a good and comprehensive one to be able to stand out. This also needs to be linked into different kinds of internet marketing, such as PPC, to attract visitors and boost on-line sales.
There are a wide number of web agencies around the UK, so it is advisable to select a designer who has a track record of providing sites for the sector. They will have a better idea of what works, and what does not work.
There is a lot of work involved in selecting good pictures for watches, bracelets and diamond rings, and then updating the site as stock changes. So agencies need the resources to be able to handle all the workload, whilst making the site look high quality.
Many price comparison sites have been set up in the industry, along with overseas sites from tax free locations, which are making on-line shopping cheaper and more competitive.
These are sites that UK jewellers, independents and high street jewellers, are needing to contend with, not just in terms of price, but also with respect to quality of work and precious stones.
Get in touch today to get quotes from local experts that know the sector.