When considering website design for jewellery companies, the important thing is finding the right designer. As there are thousands of designers in the UK to choose from, selecting one that knows the jewellery industry is essential. By looking at their portfolio of clients, you should be able to get a feel for the kind of design work they can do.
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As on-line business has increased in the UK, the need for you to have a strong presence on-line has become more of a necessity than a luxury.
The high street is dominated by the mainstream stores that are well established (Beaverbrooks,Tiffany etc) , some dating back 200 years, and all have great looking e-commerce websites that are well established and growing. The main high street stores would be:
Garrard which was founded in 1735 in London is the oldest recorded jeweller in the world, but only targets specific markets, being the oldest jeweller.
Owing to the competitive jewellery market, the need for websites is essential. Creative and attractive website design is important in order to attract customers.
Most people when considering jewellery, will either go to their local jewellery store, one of the high street stores as above, and browse only to then compare on the internet like for like, or do a search on-line. As the jewellery industry is so competitive, having an attractive website is important, otherwise customers will go elsewhere.
On-line business for jewellers is certainly increasing, so is the need to have a good and comprehensive website to be able to stand out. This also needs to be linked into different kinds of internet marketing, such as PPC, to attract visitors and boost on-line sales.
There are a wide number of website designers around the UK, so it is advisable to select a designer who has a track record of providing website design for jewellery companies. They will have a better idea of what works, and what does not work.
In the case of jewellers’ websites, there is a lot of work involved in selecting good pictures for each item of jewellery, and then updating the websites as stock changes; so website designers need the resources to be able to handle all the workload, whilst making the website look high quality.
Many price comparison sites have been set up in the jewellery industry, along with overseas websites from tax free locations, which are making on-line shopping cheaper and more competitive.
These are websites that UK jewellers, independents and high street jewellers, are needing to contend with, not just in terms of price, but also with respect to quality of work and precious stones.
For advice and quotes on website design for jewellery companies, just fill in the form. We will get you quotes from 5 local website designers that work in the jewellery sector.