What Is Leaflet Distribution?Leaflet distribution is something that many businesses use as a very targeted and localised form of marketing.
This would involve people going around houses/companies and dropping of a leaflet/flyer into a letter box or pigeon hole.
The leaflet is not addressed or personalised – simply a marketing flyer designed to initiate a response.
Whether it’s shop drops and postering, door to door leafleting, or rush hour periods outside busy tube and mainline stations, leaflets can be passed on to thousands an hour.
From mums to millennials, leafleting is a great way to target your company’s demographic. Using fully trained leafleting staff will get the job done effectively.
For example, targeting tube stations & travel hubs in London is ideal for any company aiming to reach working professionals, be it for a bar/restaurant, local event, product or service. You can choose selective leafleting where using hand picked promotional staff will target specific clientele to ensure your materials get into the right hands.
Alternatively, blanket awareness is great when you want to target anyone and everyone! For traceable results, you can code your leaflets to monitor your cost per acquisition. The agency can also advise you on the best times, locations and schedule to maximise your campaign reach
Normally this would be via people calling a phone number, visiting a website or shop.
It is used by a wide variety of companies (normally ones that are selling in the B2C market). Common businesses that use it would be:
Most of the companies above will deal with people in the local area (maybe 5-10 mile radius); so doing regular ‘reminders’ is a good way to keep the name in the frame.
Whether B2B or B2C leaflet distribution is a scattergun form of marketing, unlike direct marketing, which is very targeted.
Leaflets are typically low cost one page or bi-page flyers that are produced in their tens of thousands.
Giving leaflets out at the entrance to a tube station or put through blanket style to an area of a town or city you can see instant results. Whether people are calling a freephone number, inputting a promotional code on your website, or website visitors hitting your website.
Leaflet distribution is very cheap, apart from the man power of delivering the leaflets the costs are minuet. It is also very targeted.
If you are a local business, then a leaflet drop is the best way to get your name known to the local community.
It is all about spreading seeds, people do not normally respond to the first leaflet that appears (unless there is a current need) however continued deliveries ensures that the brand is established.
The trick is ensuring that your leaflet arrives when it is needed. So trying to get timings right is something this is important.
For example; if you are a pizza company like Dominos, getting leaflets delivered before the weekend (when more people will order pizza) will ensure that the chances of response are higher.
What is leaflet distribution able to achieve for your company?
There are lots of leaflet distributers in the UK, ranging from large well established leaflet distribution companies in London, down to small agencies that use foreigners desperate for money to deliver leaflets locally.
Choosing a marketing company to handle your leaflet distribution is a challenge as they are all different.
We do advise a site visit, to check out their offices and ensure that they are a genuine company that uses employed trained staff and no illegal immigrants.
Websites can give the impression you are talking with a reputable agency, but a site visit will put any fears to rest, hopefully.
As above, the cost to a company other than using a leaflet designer & printer of the actual leaflets is nothing.
Typically 1,000 leaflets to be distributed will cost under £100, but will you see a return? How do you know that the leaflets have 100% been distributed, or not just thrown into a bin somewhere?
Finding a reliable agency that will genuinely do what they have been commissioned to do is not easy.
The only thing is finding people to deliver the leaflets, which is a time consuming and laborious task (especially in winter or in bad weather.
There are ‘leaflet distribution companies that are able to arrange for leaflets to be distributed to a certain area. Costs will vary for their service, but normally are very modest. Use the form opposite to get some free quotes to compare.
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