Does Your Holiday Business Need Help With Brochure Design?Brochure design for holiday companies is essential.
Brochures can be used to send to repeat clients as part of a mailing, or offering a discount for early booking.
There are a variety of brochure designers that have experience of marketing for holiday companies.
Leading holiday firms like Thomas Cook and Tui use brochures showcasing their package deals:
There are a wide range of holidays that brochures can promote and leading holiday companies make good use of them.
Whether you are targeting students or recently retired couples, each brochure tells a story, sells the dream holiday people have been dreaming of. The latest offers showcasing discounted tours or weekend breaks on a deserted beach in the Maldives.
They are always needed in the holiday and travel sector. Certainly for high street agents; as people like to thumb through pages. The internet is still the main medium for sourcing holidays.
However they still do play an important roll in the selling/buying process.
If a client wants a beach retreat, a city break, a 2 week cruise, they will want to look at pictures in a travel magazine. For this reason, quality brochure design is needed.
Brochures can also be e-mailed, which is reducing the need for waste, since many holiday brochures end up in the bin. Digital brochures can be sent to your mailing database a couple of times a year to try and prompt those holiday vibes.
Brochure design prices will vary, depending on two factors:
Holiday brochures can range in size from 3-4 pages to 20+.
The more pages and pictures, the more it will cost. When considering brochure design for holiday reasons, designers set their own rates.
All marketing agencies are independent companies that have profit margins. So it is wise to compare the market.
When considering a creative design agency, it is wise to select one that has experience in the travel sector.
If they have done design or branding for travel agents, then they should be able to help. Have a look at their portfolio, see what client they have.
If they have other travel companies they work for, have a chat with them.
It may even be wise to ask to chat to some of their clients. If the clients are happy, then you may have found your agency.
Also try to find out how long they have been trading. Did you want to work with a brand new agency that has no track record of success, or an established agency with years of experience?
Here are a few questions to get you started when talking or meeting with a design agency:
Since the UK has so many brochure designers, you want to work with a well established agency, rather than one that has just started trading.
There are also a wide number of freelance brochure designers that may well be more affordable than talking to a design agency as they have lower overheads and staff costs.
There are different types of brochure, not just you a-typical A4 4 page brochure:
Of course depending on the purpose, there are different sizes and types of brochure that is available to use. Also material is something that needs to be considered.
We are living in a world flooded by plastic, is there an eco-friendly option available that the agency can suggest.
This can even be used as a PR story to boost confidence in your holiday company trying to reduce your plastic footprint.
Like any price comparison website, we encourage you to shop around.
Not all brochure designers are the same. Not all charge the same. Brochure design for holiday companies needs to be carefully considered.
With brochure design, you do not get what you pay for. The most expensive agency does not make them the best. It is about finding the ‘right’ agency for your holiday company.
We live in a world where we need to compare quotes for everything and marketing is no different. All brochure designers are privately owned and all make profit to pay for their own family holidays.
We want to help you find the ‘right’ brochure designer for your holiday business, not necessarily the cheapest.
Just fill in the form to get free quotes and advice on brochure design for holiday companies.
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