There are around 100,000 accountancy firms in the UK ranging from the top firms such as Deloittes, Ernst & Young and KPMG down to the freelancer that runs their business from home (according to the recommended body). All these accountancy firms need websites and there are a number of UK agencies that can offer this.
The benefit with using a company that has worked with the accountancy sector in the past, is that they know your market. They understand the industry and how to communicate your service to your customers. Any agency can put a website together; however having one that works well, that communicates a clear and concise message and captivates an audience is a little different. As an accountancy firm, if you were given the choice between two sorts of website agencies:
Most would lean towards the web designer number 2
Local is always good. As the ability to pop over for a quick face to face chat to run through thoughts, brainstorm ideas, troubleshooting is much more effective than exchanging e-mails over a few days. Website design for accountants is best with the personal touch.
It is all about personal preference; if you can tick all the boxes then that is ideal. If you can find a local company that has lots of experience in the financial sector (or has some past clients that are accountancy firms) that can produce a great site at a great price – then this is possibly as good as it gets and you have found the best web designer for the job. The danger that many face is that all website design agencies seem to be ‘award winning’ and offer the ‘best site design service in the UK’ so selecting the right one is difficult.
It is always good to try and meet a website designer where possible, for a few reasons:
Many shy away from meetings, as they take time and detract from them working with more clients. Good for them, but you want them to spend as much time on your project in order to get maximum value for money for the accountants website.
All web designers are privately owned companies, all looking to generate profits in order to buy new houses, better cars, more holidays; therefore shopping around is important. Website design costs tend to vary depending on the size of company, larger studios have higher office costs, more staff costs, more directors and freelancers have lower costs. Getting a great site produced is important, but paying a low cost for it is equally important (no-one wants to add to their next holiday fund); therefore shopping around and comparing quotes from companies with financial industry experience is needed. For free advice and quotes on website design for accountants, just fill in the form.
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