Websites play an important roll for vets, and website design for vets is just as important. You need to have effective websites in order to get new customers.
The UK has a growing market of veterinary practices. As more and more people have domestic pets, there is a growing need to have surgeries.
They do not just look after domestic pets (like dogs and cats) but exotic pets, farmyard animals and race horses.
As the internet has grown, google is often the first port of call for people that require a local vet.
If someone needs to find you, they will go to the internet to do it. If you are not there, then you may well miss out on business.
If your website needs media attention, PR for vets is very cost effective.
People are very protective of their pets, they will not choose you if your website is poorly designed or does not look professional. People want the best for their pets and are happy to pay for a premium service.
The website need to bring feelings of comfort and security. There are features that need to be considered:
The first impression someone needs on going onto it is that you is safe, professional and trustworthy. In the same way that people need to trust their local GP, the same trust is given to you.
Once your website is created, you need people to visit it, making your website stand out will take marketing.
In the short term, PPC advertising on the search engines will be wise. This can be up and running within a couple of weeks.
Social media is also a great option, and is a free marketing option. Posting on platforms like Tik Tok will make your website engaging and fun for your followers.
There are thousands of web design agencies in the UK to choose from, all offering great looking sites. The key factor to consider for is choosing someone that makes the site effective.
There are a number of agencies that have done website design for veterinary practices, so these would be the ones for you to talk to (as they know what works and what doesn’t).
One key factor for any company is cost; the upfront cost of the design and then any on-going costs.
They are like cars in many ways, in that they do need serviced, updated and re-painted. If they are just left without servicing, they look old and uninspiring.
All web design agencies charge their own rates (day rates, site rates) so it is wise to shop around and compare quotes from a few designers that have experience in web design for veterinary practices.
Website design prices do vary considerably depending on which agency you select, so it is wise to shop around.