Website Design For Vets

Website Design For VetsCompare Quotes On Web Design For Vets

Websites play an important roll for vets, and website design for vets is just as important.  You need to have effective websites in order to get new customers.

Vets play an important roll for millions of people around the UK, looking after our cats, dogs, rabbits, hamsters and even exotic pets such as snakes.

Delivering vaccinations, nail clipping, surgery and sadly helping us say goodbye to our beloved pets.

Your website needs to communicate trust, as pet owners do need to trust you with their beloved pets.

The Need To Stand Out

The UK has a growing market of veterinary practices.  As more and more people have domestic pets, there is a growing need to have surgeries. 

They do not just look after domestic pets (like dogs and cats) but exotic pets, farmyard animals and race horses.

As the internet has grown, google is often the first port of call for people that require a local vet.  

If someone needs to find you, they will go to the internet to do it.  If you are not there, then you may well miss out on business.  

If your website needs media attention, PR for vets is very cost effective.

Websites Designed To Inspire

People are very protective of their pets, they will not choose you if your website is poorly designed or does not look professional.  People want the best for their pets and are happy to pay for a premium service.  

The website need to bring feelings of comfort and security. There are features that need to be considered:

  • Bright and modern design
  • Relevant website content offering advice
  • Smiling people and happy looking pets (photos)
  • Industry qualifications

The first impression someone needs on going onto it is that you is safe, professional and trustworthy.  In the same way that people need to trust their local GP, the same trust is given to you. 

Some Additional Points To Consider

When talking to different website designers, there are going to be a few additional things to consider:

  • Website Content – Who will create the content of your website, you or the designer.  Most web designers will use a web copywriter, which is fine, but no-one knows your surgery like you do.  If you are involved in creating the content, your passion and enthusiasm for animals should come across.
  • Website Hosting – All websites need to be hosted on a server.  Some website designers do have web servers and encourage their customers to host their websites with them.  This is good for them as they get an additional monthly income, and also ties you to remaining with them.  There are lots of web hosting companies around the UK that can host your website.
  • Website Platform – All websites are build on a web platform (such as Wix or WordPress), all web platforms are different and different web designers work on different web platforms.  What is the most suitable web platform for your veterinarian surgery?

Marketing For Your Website

Once your website is created, you need people to visit it, making your website stand out will take marketing.

The search engines will not know you so there are a number of things you will need to do in order to get your website appearing on the web.

In the short term, PPC advertising on the search engines will be wise.  This can be up and running within a couple of weeks.

Long term, SEO is needed in order for you to appear on page 1 for the organic search results based around your website keywords.

If you are a vet in a small town or village, then being found should be relatively simple as there will not be much competition.  If you are a vey in a city such as Bristol or Manchester, there will be lots of competition and you will need to appear high on local search results.

Social media is also a great option, and is a free marketing option.  Posting on platforms like Tik Tok will make your website engaging and fun for your followers.

Web Design Experts That Know The Pet Industry

There are thousands of web design agencies in the UK to choose from, all offering great looking sites.  The key factor to consider for is choosing someone that makes the site effective. 

There are a number of web design agencies that have done website design for veterinary practices, so these would be the ones for you to talk to (as they know what works and what doesn’t).

Compare Local Web Design Prices

One key factor for any company is cost; the upfront cost of the design and then any on-going costs. 

They are like cars in many ways, in that they do need serviced, updated and re-painted.   If they are just left without servicing, they look old and uninspiring.  

All web design agencies charge their own rates (day rates, site rates) so it is wise to shop around and compare quotes from a few designers that have experience in web design for veterinary practices.  

Website design prices do vary considerably depending on which agency you select, so it is wise to shop around.

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