Compare Brochure Designs

When looking into getting a new brochure for your company, it is wise to compare brochure designs.  This way you can ensure you get the ‘right’ design for your company. When you compare brochure designs, you need to first consider your audience.  What is the brochure g0ing to he used for?  Who is going to see it? Most companies will have a brochure, but all brochures will use them for a different application.  What are you using your brochure for?  Considering this first is a wise choice.
  • Sales Tool
Some companies use the brochure as sales tool.  Either to help the client in their buying journey, or for the sales person to use as a pivot in helping with the sale.  It could be a holiday brochure used by Thomas Cook to sell holiday packages.
  • Technical Brochure
Some companies do need one for technical applications.  This could be an engineering company, an architectural practice, or a car dealership looking to give specifications on a new car they are promoting.
  • Company Information
Companies that are client facing, normally have one that gives an overview of the business.  A hard copy snap shot of the organisation, the structure, the subsidiary offices, the company history, directors, shareholders etc.
  • Product Display
Some companies that have a number of different products (like a double glazing company) would need a product brochure showcasing their few but very different products on offer.
  • Directory
Some companies that do have a lot of products that they need to showcase and give basic information about.  Argos for example would use this style in showcasing their thousands of products.

Getting The Design Right

Choosing the right brochure design is important for the application of the brochure you need.  If you have a sales brochure then it does need to be designed with the purpose of selling, if it is technical, then the design needs to be based around giving information. In the same way of having the right tool for the right job, the appropriate design needs to be used with the  application.  To compare brochure designs, just fill in the form above.

Further Brochure & Leaflet Design Articles

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