Digital marketing consultant specializing in SEO, PPC and helping small businesses get started. Although the method and structure may change depending on your business model, most of the rules stay the same. At its simplest, amazing content is the foundation of any good SEO campaign ï¿½ but, itï¿½s worth nothing if you donï¿½t have a good site structure in place. For most small businesses, this means creating topic clusters based on extensive keyword research, and designing a simple internal linking pattern between the pages on your website. Getting this right is paramount, as Google needs to be able to understand and read your site if its going to rank high in their search results.