Welcome to Nifty Thinking. We create branding and identity which will positively support and share your values and the values of your target audience. In 2011, as part of a local marketing project, a group of creative freelancers met. It didn’t take long for this newly acquainted team to realise that their collective skill-set was unique. It made sense that this team should dare to dream and make things a more official: Nifty Thinking was born. n order to make this Creative Media Agency a success, Nifty realised there should be some agreed values it should work by. In that, Nifty could always be sure that their business was conducted with the following principles in mind:
Website Design - This is where the fun starts! Once we’ve got a pretty good idea of your brand and what you want to achieve, it’s time to get to work. We appreciate there can be some tough design decisions to make, so we make it our job to guide you down the right path. Our years of experience have given us the insight into what good web design is, from the colour scheme and the layout to the functionality and user experience. Branding - We find the topic of branding fascinating; it’s very much a blend of human psychology, scientific data and creative exploration. To really get it right involves research, careful planning, dedication and imagination. Every element of your brand – from the logo and colour scheme to the wording and user experience should tell a story and evoke emotion, not just satisfy a need.
There’s a good reason why iconic brands like Coca-Cola are instantly recognisable the world over. Their style, the colours they use, the typography – it’s all there to reflect their bold and pioneering brand. Just by seeing the words: ‘holidays are coming,’ sets the mind off, clicking and whirring into frenzy of thought; Coca-Cola… red truck… Santa… Christmas… joy! Now think what people see when they see your brand. You may not have the budget to redefine Christmas, but good branding can evoke similar emotions in your consumers: trust, reassurance, safety, passion, whatever you like. In light of this, it was decided to setup a Co-operative. As a Cooperative business, this gave us the power to grow, whilst enjoying an established network of users and suppliers. We were able to form some solid connections within the creative industry but furthermore gain support from some highly esteemed, local mentors; these included Dorothy Francis MBE of Co-operative and Social Enterprise Development Agency, and Russ Pacey of Creative Enterprise Hub.