Snowbell Snowbell is the leading London consultancy specialising in the creation and development of bespoke beauty brands for the UK and international markets. We help turn ideas into reality using tried and tested processes with a practical, down to earth approach. We have expertise in developing and managing all creative and commercial activities including brand strategy, product development, marketing, project management, market launches, sales distribution and brand management. Belinda Roberts Belinda Roberts founded Snowbell Management in 2001. Belinda has over 30 years experience in the beauty industry, including 15 corporate years in brand and product development, marketing and international business development positions at The Body Shop, Gillette, Cosmetics and Debenhams. Providing both strategic consultancy and hands on marketing, brand and product development, Belinda has developed valuable contacts in all areas of the supply chain. Some of the brands and start-ups Belinda has developed and supported include The Refinery, Jo Wood Organics, Stoer, 31st State, Acclenz Dr Nick Lowe, British Barbering Association, Cheryl Cole Fragrances, Prismologie, The Chapel, Kita, Oskia, Aduna, This Works, Rapha, Real Hair, White Lotus, Dr Russo SPF Skincare, Willow and Zaggora.
We develop and grow brands from embryonic ideas all the way through to commercial listing and launch, providing both strategic consultancy and hands-on practical project management. We work collaboratively with our clients, effectively becoming an extension of your senior team. We guide, steer and support you, providing useful contacts, training, tips and skills along the way to help you succeed in a competitive and crowded market place.
With an enviable network of established relationships across the industry, we stay current on how the retail environment is developing and identify the best opportunities for your brand. We advise on expected trading terms including margins, launch requirements and expected sales and marketing support needed to establish and drive your brand. Once a retail distribution plan is agreed and the sales presentation ready, we present your brand to buyers and negotiate terms. When agreed, we manage the entire administrative process to ensure a smooth launch. We also provide ongoing brand and account management post launch; managing sales and marketing campaigns, project managing 3rd party PR, training, in-store support, social media and logistics, visiting stores and meeting regularly to review progress.