UK Fashion Industry
The fashion industry is constantly changing and evolving as new styles are consistently influenced by music, TV, gang culture and celebrities.
Ra ra skirts were popular in the 1950's and have come back, hoddies are in again as a throwback to the 1980's, the gothic culture came and went, the punk culture came and went and all other fashion cultures come in for a season, and then leave.
Jeans were popular in the 1970's, now they are back; you have to pay more for jeans that have designer rips in them (the more rips, the more they cost).
Makeup Trends
Makeup is not a new fashion, it can be traced back thousands of years to the ancient Egyptians, the African nations, the ancient Chinese, Japanese, Native Americans, Middle Eastern countries and Europeans also had their own makeup.
Victorians were known to use makeup in order to make their skin pailer wheras now, darker skin is fashionable.
Skin Colour And Tanning Trends
These days, paler skin (like the Victorians) is out and tanned skin is in. Tanning studios, sunbeds, fake tan are all in demand as people that cannot afford 2-3 annual holidays all give the illusion of having the lifestyle.
Clothing Trends
Clothing plays a central part of the fashion industry as new clothing trends come and go (hooddies, tank tops, ripped jeans, skinny jeans) as society dictates what is in and what is out.
Hair Style Trends
Hair styles are constantly changing as the celebrity industry advises what looks good and what does not. Jennifer Aniston's hair was copied by millions of women as it changed through the episodes of 'Friends' and all the men wanted hair like John Travolta in 'Grease' in the 1970's.
Marketing For Fashion Companies
Marketing in the fashion industry is possibly one of the most active of all industry sectors even during the times of recession that the UK is going through.
Fashion companies, hair studios, perfume companies and all other kinds of companies that fall into the 'fashion sector' are advertising and marketing themselves on a daily basis through the media, radio, magazines and all other marketing channels to encourage us to get into the 'in thing'.
Fashion Websites
All fashion companies need to have websites, mostly ecommerce websites that are attractive and modern to ensure that visitors will invest in the fashion brand and purchase the latest and hottest fashion. Fashion websites designers are normally very experienced in making websites look appealing and standing out as being desirable brands.
SEO For Fashion Websites
The fashion industry is highly competitive and market share is fought over aggressively. SEO for fashion companies is important so that fashion websites appear high on we searches for both brand searches (Levis, Guci, Burberry, Armani, Guess, Jigsaw etc.) and for shops. Search engines are continually changing, therefore the results on fashion searches are continually changing as
PPC For Fashion Companies
Paid advertising is a great way for fashion companies to appear alongside the naturally appearing results on search engines all day every day; for a small fee fashion companies can ensure that they are appearing for their keywords all the time. Targeted PPC for fashion companies can ensure that fashion businesses get good exposure on the internet to attract the relevant traffic and visitors to their websites.
PR For Fashion Companies
Public relations plays a major roll in the marketing of fashion companies, getting effective PR coverage in the media is what fashion marketing is all about. There are a wide number of PR agencies for the fashion industry, agencies that know and understand about fashion marketing and generating good media coverage.
Advertising For Fashion Companies
Fashion companies use a wide range of advertising forms (TV, viral, social media, billboards, magazines etc.) and each is effective both in creating brand awarness and in raising the profile of the fashion company. There are a wide section of advertising agencies that have fashion experience around the UK (mainly around London) and can help in setting up and managing an affective advertising campaign.
For free advice and quotes from marketing companies that have knowledge and understanding of the fashion industry, just fill in the form above.