Fashion companies are probably the main businesses in the UK that would use advertising mediums. Marketing is essential for you in order to ensure that your brand is the one that is brought to mind. Creating both brand awareness and acting as a lead generation tool. Whether you are a leading fashion label such as Gucci, Jimmy Choo or Louis Vuitton or a new fashion label just starting. Advertising for fashion companies is essential if you want to see your brand at the centre of the fashion world. There are various different advertising mediums available:
Magazines are one of the main mediums that the sector will use to promote themselves. Magazines are a very good way to create brand awareness and get people seeing your products. Although magazines are not targeted, the age/sex of people reading them can be estimated, making the promotion fairly well targeted. Why? The reason is because most fashion is targeted at women. Naturally as women read magazines, they are a good place to be seen.
Brands do find that the TV is a very good route for brand exposure. Everyone that watches TV would use your products, and (like magazine spreads) is very targeted. TV advertising is a lot more expensive than magazine promotion, however the exposure is considerably more (for those that watch the adverts and do not channel flick). Advertising for fashion brands main medium is TV.
Many fashion brands have dipped into sponsorship marketing. Which for things such as sports, are great for getting your name and brand across to prospective customers.
Billboard advertising is a very well established medium and for fashion, still provides good brand exposure. Promotion on the sides of buses, taxis, bus stops would also come under billboard marketing and also is popular with clothing labels. A popular form of billboard promotion is the London tube networks.
Social media advertising (such as facebook) is relatively new and is used by fashion companies. Again it is good brand exposure and most of the people that will see the adverts will be potential customers.
There are agencies in the UK that work specifically with the industry and can handle all the various mediums above. Choosing an ad agency that has fashion marketing experience and works in the industry is very wise (as opposed to one that has no experience of the sector). There are many agencies that have experience and have managed campaigns for fashion businesses. We do advise shopping around for quotes. All agencies set their own fees, which can vary considerably. Advertising for fashion brands can be very expensive, especially if you do not compare quotes.
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