PR for fashion companies is one of the fastest growing markets. The issue is finding the right PR agency, as there are hundreds of PR companies in the UK with varied industry experience. We always advise talking to agencies that have background in PR for fashion businesses.
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PR Agencies around the UK have a varied experience and sometimes it can be hard to find an industry experienced agency.
It is highly advisable for you to work with a company that has media knowledge in this sector. This is not to say the agency works exclusively with the clothing and retail market. But that at least they do work with clients who are involved in the market, whether this be clothing lines, shoe retailers or any other related business.
We all know that trends do vary, so an agency that has existing clients within the industry, is better than having one or two previous clients from years ago. Brands such as Calvin Klein or Michael Korsare leading brands in the fashion industry.
Many fashion companies like you do struggle to find a PR expert that can understand their business, and as such who knows which publications need to be targeted.
There are hundreds of PR agencies around the UK that have experience of the retail industry and fashion marketing. However it is advised that you work with a local agency if possible. This will ensure that you can meet with the agency, most importantly at the beginning of the campaign, and also arrange review meetings with them. Working closely with an agency will ensure that you get the most from your PR campaign, and therefore more value for your money.
The fashion industry media takes up much of the pages in our magazines and TV air time; it has also grown on the digital medium. This is mainly by the larger high street brands, such as M&S and Prada, as they have large budgets to cover their campaigns.
Sunglasses, shoes, accessories, clothes, watches, the list of industry products goes on. With new businesses starting every week in this sector, the need for fashion industry experience in order to stand out is essential.
Experienced PR agencies will not only have established contacts with mainstream magazines, such as Vogue, Cosmopolitan and Look, but also links to TV and other forms of new media that are around the sector. PR for fashion companies is an essential tool both for advertising and for raising your brand awareness.
Most PR agencies have varied prices based on their size, running costs and profit margins. Generally the larger the agency, the higher their prices, as they may have larger office space and more staff.
It is always advisable to compare PR prices in order to ensure that you get the best agency for your money. As a price comparison website, we want to help you get the best PR agency for the lowest price. PR for fashion companies does not have to be expansive, fill in the form to get quotes and see.