The construction industry is in desperate need for a sales shake up, as they are facing many issues due to the changing markets.
As the industry has shrunk, building firms do need to work harder in order to survive. Prices need to be keener, more has to be offered; but more importantly, sales teams need to sell better.
Dynamic Sales Teams
The sales process is one that is different in all industries; this is certainly the case for property and building.
Very often sales people can get into bad habits, they get into the wide world and adapt from their existing training or script often learning bad habits.
There is therefore a need for good sales training to bring them back to the straight and narrow. Very often with sales people, miss phrasing one thing, or not saying something can cost an order. A little mistake can cost the deal and thus this damages their commission and the construction firms profitability.
Industry Experienced Sales Training Companies
Around the UK there are hundreds of sales training companies, ranging from ex sales managers that have decided to get out of the rat race and start their own training company; down to very large training companies that have dozens of trainers.
For construction companies, finding sales trainers that knows the property industry is important. The selling process in the construction sector is different to many industries. The industry has its own culture, its own jargon and own way of working. They need to know this, to be able to tailor the sales techniques for the candidates. Having construction marketing experience sets them apart from all the other hundreds of sales trainers around the UK.
Sales training companies vary in price considerably from £350 per day up to over £1,000 per day; so it is always worth shopping around to get a good deal.
Quality of agency is important, bad training no matter how cheap it is always bad; but good support is worth its weight in gold. .