Advertising agencies differ greatly and as such advertising costs do vary.
This makes sense when you consider how agencies charge for their service.
Some agencies work on a retainer where you pay them monthly or annually and others work on a project-to-project basis.
Sounds simple but agencies incur a lot of cost based on what’s needed (designing the ad, buying ad space, PR etc.).
This also differs for the platform you’re seeking advertising on such as TV, radio, online, magazines etc.
It is also important to remember that some agencies have an hourly rate for creative work but commission on advertising space that they buy.
Be sure to ask if the discounts on media-buying will be passed onto you.
TV advertising is expensive, but can be very targeted and very effective. Consider Peleton, the home workout business. Prior to lockdown, they were nothing, thanks to TV advertising, they are an industry leader.
We recommend having a realistic budget, getting quotes from marketing agencies and getting in touch with ones that interest you. Advertising costs will vary, so you need to be cautious.
If you’re a small business, ask if you can pay on a project-by-project basis unless you know you want to consistently focus heavily on advertising.
There are hundreds of creative marketing agencies around the UK. All agencies set their own fees, therefore advertising costs will vary greatly. Going with the top advertising agency on google is not a wise move.
Neither is selecting the most expensive (thinking that if you pay more you will get more). Once you’re in touch with an agency you like, be clear about what you’d like to achieve and before you sign any type of contract, confirm the cost.
We do recommend you selecting an advertising agency that knows your industry, that has worked in your market sector. This should mean less of a learning curve and quicker results. Just fill in the form to get quotes and advertising costs to compare from local ad agencies.