Advertising for fitness companies is essential, due to the growing competition in the fitness sector. However finding an agency can be tricky, as there are thousands in the UK to choose from. We always advise it is best to work with an industry experienced agency. If the agency has done advertising for fitness companies in the past, they should be well equipped able to handle your campaign.
Promotion is all about aggressive marketing, about getting you known in the local area (or nationally if required). There are various forms of promotion that can be used to ensure that you are visible to gym goers, or entise new memberships. There are industry leaders such as Lifetime Fitness that hold a strong market share. Obesity is a big problem in the UK. This is certainly a government concern for children currently. If the parents are active gym goers and into fitness, children should follow suit.
The Cost of marketing does vary, depending on the medium that is used (TV, radio, billboards) and the agency that is selected. All advertising agencies are private businesses, and have their own fees and profit margins. All forms of marketing have different costs. One advertising medium that is popular with fitness companies is social media marketing. Low cost and targeted, social media is very popular and very effective.
We do advise to consider industry experience when considering agencies. Selecting an agency that has experience in the fitness sector only makes sense and should ensure that the message is clear (based on their track record). Another consideration is the cost, advertising prices do vary from agency to agency. All advertising companies are independent and set their own fees, shopping around is important. Also ask about success stories, how good are the agency and can they offer any guarantees. Have a look at their current client list, how many fitness companies do they current have. Indeed ask if you can talk to some of their clients. If the clients are happy and successful, you are on the right track.
One final piece of advice is to get a few quotes on promotion, speak to a few experienced agencies and compare the prices. As a price comparison website, we do encourage shopping around and getting quotes from local advertising agencies that do advertising for fitness businesses.