Advertising For Fitness Companies

Advertising For Fitness CompaniesGet Quotes For Advertising For Your Fitness Business

Advertising for fitness companies is essential, due to the growing competition in the fitness sector.  However finding a suitable advertising agency can be tricky, as there are thousands in the UK to choose from.  

A quick search online will bring up millions of web pages, so finding the right agency can take time.

There are also lots of forms of advertising such as online advertising, TV advertising and so on.

We always advise it is best to work with an industry experienced agency.  If the agency has done advertising for fitness companies in the past, they should be well equipped able to handle your campaign.

If your fitness business needs a little help with local or national advertising, then get quotes.

Just fill in the form opposite to get free advice and quotes from agencies that know about marketing for gyms and fitness companies.

How Competitive Is the Fitness Sector?

The competition in the fitness sector is huge, here is a snapshot of what you are competing against:

  • 340,000 personal trainers
  • 41,000 health clubs
  • 64.2 million gym memberships
  • 62 million smartphones that can access online fitness portals

The only way you can keep new gym and fitness members coming through the door is by advertising, locally or nationally.

Is Advertising The Same As Marketing?

Advertising and marketing are sometimes confused as being the same, although they are quite different.

Marketing is about promoting your business across a wide range of promotional channels such as online, radio, media encompassing all areas of promotion.

Advertising is a form of marketing involving the following:

  • TV Advertising
  • Magazine Advertising
  • Radio Advertising
  • Billboard Advertising
  • Mobile Advertising
  • Video Advertising

These are the forms of advertising for fitness companies to make use of.  Some of them will be more effective than others.

Local radio advertising is very popular with fitness companies as it is very targeted and open to all age ranges, 15 – 70 year olds will hear your adverts.

Video advertising on YouTube is also popular as most of us have access to the internet.

Is Advertising Really Needed?

Advertising is all about aggressive marketing, about getting you known in the local area (or nationally if required).  There are various forms of advertising that can be used to ensure that you are visible to gym goers, or entice new memberships.

There are industry leaders such as Lifetime Fitness that hold a strong market share.

Obesity is a big problem in the UK.  This is certainly a government concern for children currently.  

If the parents are active gym goers and into fitness, children should follow suit.

How Much Would Advertising Cost?

The cost of advertising does vary, depending on the medium that is used (TV advertising, radio, billboards) and the agency that is selected.  All advertising agencies are private businesses, and have their own fees and profit margins.  

TV advertising has been used by Peleton a lot during lockdown, which rocketed them to become an industry leader from no-where.

Internet advertising is used by practically every fitness company, from personal trainers to organisations like Les Mills.

All forms of advertising have different costs. One advertising medium that is popular with fitness companies is social media marketing.  

Low cost and targeted, social media marketing is very popular and very effective.  Platforms like Facebook are fantastic places for fitness organisations of all kinds to promote themselves.

Choosing An Advertising Agency

We do advise to consider industry experience when considering agencies.

Selecting an advertising agency that has experience in the fitness sector only makes sense and should ensure that the message is clear (based on their track record).  Another consideration is the cost, advertising prices do vary from agency to agency.  

All advertising companies are independent and set their own fees, shopping around is important. Also ask about success stories, how good are the agency and can they offer any guarantees.  

Have a look at their current client list, how many fitness companies do they current have.  Indeed ask if you can talk to some of their clients.

If the clients are happy and successful, you are on the right track.

The fitness sector is a specialist one and different to other industries, this is the reason that using an advertising company that knows the fitness sector is best.

Compare Multiple Quotes

One final piece of advice is to get a few quotes on promotion, speak to a few experienced agencies and compare the prices.  

Not all advertising companies are the same, all are different.  Some advertising companies are brand new, having started trading 6 months ago, some have been trading for 20+ years.

If you do an internet search for advertising companies, selecting the one at the top does not meant they are the best, just that they have the best optimised website.

We want to help you find the ‘right’ advertising company for your fitness business.  

As a price comparison website, we do encourage shopping around and getting quotes from local advertising agencies that do advertising for fitness businesses.

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