Advertising For Charities

Advertising For CharitiesAdvertising Support For Your Charity

Advertising for charities is essential, for brand awareness and fundraising.  Since there are over 168,000 charities in the UK, advertising is important in such a crowded market.

However, as there are hundreds of advertising agencies around the UK, which advertising agency do you select?  

We always advise to talk to advertising companies that have experience in advertising for charities.  They should be able to get you quicker results cheaper.

If you’re looking for more information on advertising agencies for charities, read our helpful information below then fill in for form for free quotes.

Why Would Charities Need An Advertising Agency?

Despite the recession, many charities are able to receive regular donations all monitored by the charity commission.  

Both from existing and new supporters which is often due to the help of a good campaign.

The right agency can help you gain exposure, build brand awareness, drive the public’s sentiments towards your charity.  It should also strengthen your case for public support.

Some charities only need an advertising agency during certain campaigns or certain times of the year.

For example, one of the most popular times for charities to advertise is during the Christmas period.  People tend to be in a more charitable state of mind during the festive period.  

You will notice a lot of the adverts on TV are appeals from various UK charities such as Age Concern and the Salvation Army.

Do All Charities Use Advertising Agencies?

Many well-known charities have active advertising campaigns and do appear fairly regularly in the mainstream media.

These charities use a variety of advertising strategies to generate exposure. TV advertising and paid internet advertising are extremely popular for most charities.

Smaller charities often do not have the budgets in place, so use localised advertising instead.

What Forms Of Advertising Are Available To Charities?

There are various forms available including:

TV Advertising: 

This will require a larger budget than other forms of promotion.  However having an advert on TV can give you the chance to convey your charity’s message in the most powerful way.

With increased exposure and an engaged audience, you’re likely to see a surge in your supporters and donations.

Many charities use TV advertising on a regular basis, including:

  • Children In Need
  • Save The Children
  • Cancer UK

Most charities advertise on TV during the day, targeting retired people or people that are working from home.

Many charities use TV advertising over the Christmas period, in the hope that people will be feeling more kind hearted in the festive period.

Some TV advertising companies do offer discounts for charities, making the cost more affordable.

Radio Advertising

Radio advertising for charities can be highly effective and is often a lot more affordable.  Another benefit is that it can be regionalised to target specific areas of the UK.

However, you do need to consider number of listeners and the demographic.

As above, many of the well known UK charities use radio advertising, as well as advertising on Spotify.

Billboard Advertising:

Charities need to have impactful and thought provoking adverts along with a marketing angle.  

Many people have become accustomed to signs of poverty and are less likely to act without a clear call to action.  

All types of visual adverts are used by charities as they can be seen by millions of people each day.  Consider adverts in the tube stations in London.

Billboard advertising as with over forms of marketing do offer discounts to UK charities, making the advertising more affordable in towns and cities.

Magazine Advertising

Magazines can be a great tool for raising awareness of the charities cause.  Many charities use magazines to market themselves and most magazines offer a discount for charitable causes.

Using an agency that knows about marketing for charities is wise.  They will have the experience.

All magazines have websites, so the adverts can be both digital as well as print versions.

Why Should I Compare Quotes?

Marketing and advertising can be very expensive and it’s important to know that you’re getting value for the money you’re investing.  The costs of advertising depend on the medium, but also the agency.

The cheapest advertising company is not necessarily the best.  But paying the most expensive advertising agency isn’t always going to get you the best results either.

It’s about finding an agency that suits your budget.  Having them pitch to you with a detailed proposal of how they can help.

By comparing five free quotes, you can find an agency within your price range and one that can work with you towards your objectives.  Price comparison can be used on advertising for charities.

For free advice and quotes from advertising agencies that have experience in working for charities and NPO’s, just fill in the form to the right.

5 Things To Ask The Agency:

  1. What types of advertising do you offer? Do you consider yourself a specialist in all areas of advertising?
  2. What other charities do you have as clients? What recent form of advertising has been particularly successful for them?
  3. How do you measure the success of an advertising campaign and what improvement goals do you target?
  4. How do you differ from other advertising agencies out there?
  5. Do you have any client testimonials I can have a look at?

Another thing to consider is talking to some of the agencies customers.  If the customers are happy, then you may well have found your agency.

Further Advertising Articles

Contact Us
In Touch
© 2024 Marketing Quotes All rights reserved.