There are many different sorts of advertising available. Advertising is a marketing discipline in it’s own right involving ‘traditional forms of advertising’ targeting mainly consumers. Even during the wartime advertising has been going on for a range of products. There are also more modern forms of advertising, which diversify the marketing mix to businesses.
Depending on the sort of company you are and what it is that you are looking to do, different forms of advertising would be appropriate for you to use. Depending on your budget your exposure could be massive, as these traditional forms of marketing are aimed for consumers and in mass volume.
There are different sorts of promotion which are classed as more ‘modern’ advertising.
Adding these to the different sorts of advertising that historically existed gives a diverse toolbox for businesses.
There are a lot of ad agencies in the UK that have close relationships to media contacts, so it would advised to look at different advertising agencies to see what they can offer. Many of these do cover modern forms of advertising such as social media.
Advertising costs would be based on a couple of factors: The rates that the agency are charging (for managing the campaign) and the cost of the medium you opt for (radio, TV etc.). Advertising prices will vary from agency to agency, so it is advised to get some quotes from different firms to compare. Selecting the correct different sorts of advertising that is right for your business.