With hundreds of advertising agencies around the UK, we encourage you to talk to ones that know about advertising for accountants. This is all overseen by ICAEW.
We aim to help you to get support from local advertising agencies. In particular ones that have done advertising for accountants in the past.
Just fill in the form to get free advice and quotes from local advertising companies that know the financial sector.
They will be in a better position to advise and direct you to make your advertising campaign a success.
Advertising for accountants comes in a variety of forms, since advertising is a form of marketing, an arrow in your promotional quiver.
Advertising for accounts can come in a variety of forms, both digital advertising and traditional advertising:
We do live in a digital world, so advertising online is important, so you have a presence.
This can be done via the main search engines (PPC advertising) or on social media websites like Facebook.
If you are a small accountant, then advertising locally could be very useful. This could be on a billboard in the centre of town, or putting an advert in the local press.
Traditional advertising can be expensive, but getting local customers is important.
Advertising for accountants is something that needs knowledge and advice from the right advertising agency, one that has worked with accountants in the past.
When considering a advertising agency, it does make good senses to talk with ones that have experience in working with the financial industry. They will know what areas of marketing work and which do not. They should know your prospective clients and competitors.
Local is always good, so you can visit them and get to know them. Often advertising agencies will make claims on their website (we are the best advertising agency in the UK), which is just ‘marketing’.
Advertising for accountants really needs an agency that knows the sector or has clients in your sector.
Always ask to talk to previous clients to get a feel for the agencies success rate.
As there are so many accountants in the UK, standing out is important.
As an accountancy firm, you do need to be proactive in generating new clients.
Old or existing clients do leave (as you know for various reasons), so you do need to keep new clients coming onboard.
For this reason, advertising for accountants is necessary in order for you to stand out against your competition.
This is really a question you need to ask the agencies. All advertising works, as long as it is for the right product and conducted in the right way. Small accountants, global accountants, both will use advertising, but in different ways.
Some forms of advertising for accountants will work for small firms, some for the larger ones.
Firms like KPMG will not do local advertising, but global or sponsorship advertising. It is important to use advertising in the right way, otherwise it will be money wasted.
Advertising for accountants can be done on social media websites such as Facebook and LinkedIn.
You can target companies (and individuals) that are local to you (in the same town/city) so that your advert appears on their feed.
Advertising on social media is a lot more affordable than the main search engines. However posting updates and news is important as it shows your clients that you are active and engaging.
All advertising agencies have different rates, therefore comparing quotes from 3-4 agencies is wise. Advertising prices do vary, so shopping around and getting quotes is essential.
Advertising for accountants can be expensive, so using the best agency is the best advice we can offer you.