Advertising For Pet Care Companies

Advertising Ideas For Pet Care CompaniesCompare Quotes On Advertising For Your Pet Business

Advertising is very important as the pet care industry expands in the UK.  

The difficulty is finding the right advertising agency to handle the campaign, as there are so many around the UK.  

A quick search online will bring up over 414,000,000 results; do you have time to go through them to find your agency?

What about going with the top result, surely the advertising company at the top will be the best right?  Wrong, that is not how the internet works.

We always advise using an advertising agency that has done advertising for pet care companies in the past.  

Advertising plays an important roll in marketing for pet companies.

If your pet business needs help with advertising, then just fill in the form opposite.  

We will get you quotes and ideas from marketing companies that have experience in the pet care industry.

What Are The Advertising Options?

Advertising for pet businesses is essential.  The sector is very crowded, both with national companies and independents.

Most pet care companies are targeting locally, rather than targeting their marketing nationally or internationally.  

National companies like Pets At Home do national campaigns, of course with animal welfare at the forefront.  

Smaller companies such as fisheries, target local people that can drive in and purchase their pets or services.

For this reason advertising for pet care companies needs to be done on a local level.

  • Local press – By using local papers, local magazines, local radio, people in a 20 – 50 min radius should find out about the pet company and if there is an interest, visit and browse.
  • Public Relations – Using a local PR agency can help get articles and stories into the local media, especially if the agency has experience in working with pets.
  • Web Marketing – Even though the internet is global, search results are often localised, so that search results and adverts are linked into the searchers IP address.
  • Billboard Advertising – Billboards are dotted around the towns and cities in the UK and are a perfect place to advertise as pet owners will see your advert every day.
  • Radio Advertising – Advertising on the radio is a great way to get your message to consumers anywhere in the UK locally or nationally.
  • TV advertising – Many pet care companies have used TV advertising, in particular pet food companies like Felix, Whiskers &

There are lots of advertising options, whether you are involved with pet food, pet nutrition, if you are veterinarian or a dog walker.

The pet care industry is wide and diverse involving some of the following sectors:

  • Vets
  • Pet Food
  • Pet Toys
  • Pet Accessories
  • Pet Sitters
  • Dog Walkers
  • Animal Shops/Retail

Different advertising mediums would work better for some sectors of the pet care industry than others.  For example a small dog walking company would not be advised to advertise on TV, whereas a pet food supplier may well do very well from advertising on television.

This is where choosing an advertising company that knows the pet care industry would be of benefit, as they should know what will work and what will not. 

Choosing An Advertising Agency

There are thousands of advertising agencies around the UK.  Some have been running for decades, some have recently started.

It is advised to talk to one that has experience of marketing in the pet industry.  As they should be able to get better results than an agency that is an expert in another market industry (or another market sector).

Advertising for pet care companies needs industry knowledge in order to work efficiently.

Have a look at their client list, or chat to them on the phone.  How well do they know the industry, what kind of advertising campaigns have they done in the past?

What advertising mediums do they feel would be best for you (radio, TV, billboards etc.)?

How long have they been trading for, how much experience does the team have?  Do you want to work with a brand new agency that has only just started trading, or one that has decades of advertising experience?

Compare Advertising Quotes

All marketing agencies are independent companies and therefore marketing prices will vary significantly.

All advertising companies in the UK are profit making companies, they exist to make profit for the owners.

With advertising, you do not get what you pay for.  The most expensive advertising company in the UK does not make them the best.

We are not suggesting you go with the cheapest quote, as marketing does not work that way.  It is about finding you the ‘right’ advertising company for your pet care business.  One that will deliver you the best results for your investment.

Advertising does not have to be expensive if you shop around.  It is about finding you the ‘right’ advertising company for your pet care company, not the cheapest.

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