There are around 40 PR agencies in Cumbria, spread across the county, most of which are freelancers or smaller companies that work from rented offices. There are around 30 marketing companies that offer public relations as part of a broader range of services. Services such as website design, SEO, and branding, to businesses that need additional help with their marketing. PR is an important area of marketing, which is suited to both large and small businesses around the county. There are a number of PR companies in Cumbria that focus on specific industry sectors.
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For businesses that are based in and around Cumbria, it makes logical sense to work with a local expert as opposed to one in Scotland, London or elsewhere in the UK. This way a meeting can be arranged to talk through the objectives of the campaign and discuss ideas for good press releases face to face. Review meetings should be much easier if the agency is local. So as to look at how they are performing, what the results are like, and to discuss targets with them.
Meetings play an important roll in public relations. Mainly to effectively communicate ideas and objectives. The phone and e-mail are great for confirming things. But when you are considering investing possibly thousands of pounds into marketing, getting the most value for your money is important. How do you know that the agency is what they claim to be on their website? That they are not really a student working from home, just having a nice website? A meeting is necessary to lay fears to rest.
A meeting also gives a chance to talk about the PR companies experience in your industry. What clients they have worked with and how well they know your product/service. Having the PR contact visit your offices/factory is also wise. For them to get a clear understanding about the nature and environment of the business, something that cannot really be done by looking at a website.
Comparing quotes is always important. It is very unwise to go with the first offer you get, whether you are looking for a new house, a new car, insurance, clothes or marketing companies. All PR agencies in Cumbria are privately owned businesses that have their own profit margins and seek to grow. The staff all need cars, houses, holidays, bonuses all paid from fees. Paying a reasonable price for an agency is important, but overpaying PR costs is only adding to someone else’s holiday fund.
Cumbria is the county in the North West of England spanning 190 square miles with a population of around half a million (according to council statistics).
The Borders on its northern aspect it have historically been an area of tension between Scotland and England, and the Romans heavily militarised the area, perhaps to defend their cities from Scottish pillagers, but mainly to collect taxes. At the time of the Roman occupation, the area was occupied by a people that spoke Old Welsh and the name ‘Cumbria’ comes from the people group from ‘Cmyru’ which when translated means ‘compatriots’.
At the time of the Norman conquest (in 1066) it was owned by Scotland, and as such was left out of the Domesday Book of 1086.
The population of the county remained fairly low up until the Industrial Revolution around the 18th & 19th centuries. The region was known for wool and textile production, manufactured products and biscuits.
The area is known for various poets and authors such as William Wordsworth and Beatrix Potter, who bought up many local farms from the proceeds of her books. After her death she passed them onto the National Trust creating the UK’s largest national park, the Lake District.