With hundreds of public relations companies in Scotland to choose from, selecting the right one for your business can be difficult.
Generally it is wise to work with a local agency, as you can ensure better value for money, with the advantage of being able to meet with them regularly and discuss ROI.
All PR companies in Scotland charge different rates, some very low prices, due to them being freelancers or new to the sector, and some very high rates, reflecting high overheads, large staff numbers and directors’ salaries. But choosing the right agency is important, not just on the issue of cost, but also on the basis of their industry experience and capabilities. Experience counts for everything; if the firm knows your market place, they should know how to position your brand and message in the media, including which media publications to contact for you. In any market knowledge is power, and there should be a quick turn around between contacting the media and getting the publicity wheels turning. It is important thing to remember that all PR agencies in Scotland set their own PR prices depending on their overheads, profit margins and experience.
Scotland is known for three things:
Cities like Edinburgh have been fashionable places to live for centuries and as such Edinburgh has become a hub of the financial industry in the UK, with companies such as RBS, Halifax, HBOS & Standard Life having main offices in Edinburgh. Scotland has a rich history very different to other areas of the UK, wild in many ways partly due to areas of remote and untamed landscape, but also the historic clan system which has created a very different kind of people to other areas of the UK. Scotlands most famous export, golf set aside, is some of the worlds finest whiskies with hundreds of different distilleries yielding island whisky, to highland, to lowland, each with their own unique taste. The main reason for the difference in taste is the water that is used, giving each whisky a unique character based on where the water came from, and what minerals it picked up in the filtering process through the natural bedrock.