There are nearly 500 PR agencies in Essex for local businesses to choose from, so care needs to be given to which one is selected. In general there are a number of important factors to consider when selecting an agency to work with:
Selecting a marketing partner that is the right size is also something to consider, do they have sufficient resources to help? If you are a global firm, working with a freelancer that has not ties to the global media is not really wise, as they may be more in tune with local press and church magazines. As there are so many media relations agencies around, there is a good selection for local companies to choose from, not to mention the many thousands of PR agencies in London close by.
All PR agencies in Colchester set their own fees; therefore PR costs will vary from one to another. Generally, the larger an agency is, the more they will charge. This is mainly due to the overheads, number of staff and directors; the larger the agency, the higher their running costs and higher their profit margins. Larger public relations companies do tend to have more experience and can justify their higher costs by means of their media reach; however this does not guarantee results. At the end of the day sales results, and the image projected of your firm, are the things that matter; are they going to get you the coverage that results in good exposure and rocketing sales? Also, different companies set different charges and the way they work with clients. Some charge per month, a monthly retainer that is based on the coverage needed; some charge per year, as the campaign can be more long term; and some charge on a results only basis, the cost only applies to when articles are published in target media. Most firms these days do incorporate online PR as part of the campaign, which does have knock-on benefits with SEO and exposure for a company’s website.
Colchester is in Essex, in the South-East of England. As it is the oldest recorded Roman town it is considered to be the oldest town in the country, and has a population of just over a hundred thousand (according to government stats). Colchester has a mixed past, from time of the Roman occupation, with the sacking of the town by Queen Boudica in AD43, and the consequent shift of it being the capital of England to London. It was a thriving area in the Medieval period as fabric and wool production was booming in the area, and much was exported to mainland Europe in the fifteenth century. These days, much of the town is known for its Victorian architecture; despite having a varied range of period styles, it is the Victorian that can mainly be found around the town. The University of Essex is on the outskirts of the town, and industries include automotive and engine manufacture, and tourism.