PR for kitchen companies is very important, as the kitchen industry is such a competitive market. The difficulty is finding the right agency, as there are so may in the UK to choose from.
We always advise talking with experienced agencies that have experience in doing PR for kitchen companies.
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This industry has a wide selection of different businesses that are involved across the many areas of design, fitting and production.
The sector is highly competitive and has a wide diversity of businesses within it. From the larger chain companies, such as B&Q, Ikea, Magnet and Homebase, down to more specialist and bespoke companies that serve the local area. PR for kitchen companies can help you stand out in this busy and competitive industry.
Since COVID, many people have started catering businesses from home.
As the internet has grown, so too has the market of on-line companies like wren kitchens. There are now hundreds of websites that offer local and national kitchens, either designed by themselves, or price comparison sites that offer a central point for customers to get quotes from large companies.
There is a variety of both on-line and off-line marketing tools that can be brought to apply to generate interest and exposure. Online PR, paid internet and web advertising, plays a big role, along with other more traditional forms of marketing, such as TV advertising and billboards. PR for kitchen companies is possibly one of the most cost effective though.
Due to the competitiveness of the industry, the media is an essential tool in order to be recognised and seen. Within this sector, testimonials and a good track record play an important role, and these are things that PR companies would use in a campaign for you.
A media campaign normally works alongside other forms of marketing that you are doing, such as TV or radio advertising, and as such, public relations is best orchestrated through a marketing department/marketing consultancy so that continuity is achieved.
Due to the competitiveness of the sector, it is essential that any firm knows and understands the industry. Without knowledge, the company will be at a disadvantage against other agencies working for their clients (your competitors). The exposure will be an uphill struggle to generate, costing you money. It makes no sense you using a media company that has a background of doing PR for art galleries.
It is advisable for you to compare quotes from agencies, as PR prices vary considerably. There are no industry standard rates; all set their own based on their overheads, staff costs and profit margins.
We advise obtaining a few quotes from different agencies to compare, giving you the choice of which industry expert you want to select. As a price comparison website, we do want to help you find the best agency for the cheapest price. PR for kitchen companies can be very effective and does not need to be expensive.