A website is needed that is simple to navigate, has a fast load speed, and is able to showcase houses with high quality pictures. Customers will want to be able to search for houses based on price, location and number of bedrooms. Remember that as well as competing against other estate agents in the area, you are also competing against estate agent website like rightmove.
Good photography is also important, the pictures need to be quick to load and of high quality resolution. The pictures can even be shared on social media platforms to boost visibility.
Estate agent websites are unique, as houses are high value items, and items that buyers will spend a great deal of time considering before proceeding. For this reason, your website needs to be capable of projecting high quality and high value. Social media (such as Twitter, Instagram) are playing a larger roll in the selling process of houses now, so your website will need to be linked up to them and active with them. Many estate agents are using digital walk through technology, so that house buyers can take a virtual tour around a house, from the comfort of their house. This gives them a feel for what the house is like prior to visiting it.
There are hundreds of different estate agent websites around the UK, not to mention websites such as RightMove and other price comparison websites for property companies, that act as price checks. Standing out and attracting visitors is important. The property industry is highly competitive, and is becoming more so each year. In order for your estate agency to stay ahead, you need to ensure your website grabs people right away, turning them from website visitors into customers.
This is what every estate agent is looking for; to keep buyers on your site exploring various properties, before progressing to enquire about a property they like. There are set criteria needed for a website selling or promoting property:
The best companies to plan and build your website, are ones that have done website design for estate agents before, and that have designed websites for other estate agents.
There are a lot of criteria to consider when getting a website set up, as it is not just the look and feel of the site, or the design and colours used; but how it works, how people will react to the properties on the site. Website design for estate agents does not have to be expensive, just fill in the form to see. All web designers set their own fees and own rates, and generally with estate agents sites, there is no end to updates, development, design changes and marketing. Choosing a site based solely on website design prices is unwise, as you may get a cheap website, but it may fall short of the mark. Internet advertising may draw visitors to you, but if it does not convert those visitors into customers, then they will leave, go to a competitor, and may not come back. There are three factors to consider with the design:
Your website will not be static, it will be constantly changing as new properties come and go, and with new design features being added.
One big issue to consider once you get the website set up is how to get visitors to the website. After all, a great website that has no visitors is a waste of money. There are two considerations to take in:
You want your new website to appear on search engines like Google and Yahoo for your target keywords right? This is what SEO will do, it will help you climb online up the search engines. However SEO does take time.
Since SEO takes time, another option to consider is paid advertising. Your website can be on the first page of search engines within a few minutes. However, since you are paying for each click, the downside is that you will be attracting your competitors who will click on your advert to use up your budget.
With thousands and thousands of web designers around the UK, it makes sense to select carefully to find the right one. Experience in property industry is very important, possibly more so than price, as it will give you the best possible platform and shop window to show to clients, rather than just another website that blends in to all the others.
One thing to bear in mind is that all web designers set their own fees. All are privately owned companies that are there to make profit. You get what you pay for does not apply to website design. The most expensive agency does not make them the best. Using an agency that is a Google Partner agency does not make them the best either. Many agencies claim to be ‘the UK’s number 1 website designer’; but so do lots of others.
That is why we advise shopping around and comparing quotes.
Just fill in the form to get free advice and quotes on website design for estate agents.