Marketing for agricultural companies is becoming more popular as the number and diversity grow in the UK. Finding the right agency is challenging however as they are all different. We always advise talking with agencies that have experience in doing marketing for agricultural companies.
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Companies involved in the farming and agricultural industry need marketing as much as any other business in any other industry. As the farming industry has struggled with water levels these last few years, foot and mouth with the livestock, global food prices and a range of other problems. Marketing has played an important roll for many businesses in the sector. The national farmers union is also concerned about the heat wave of 2018.
There are a number of tools available for marketing for agricultural companies. Some are essential, some are helpful both for communication and some for promotion:
Website design for agricultural companies is important, both for letting customers know you are there, promotion, and also showcasing products and services. A website is required in order for suppliers and customers to be able to reach you and find out information about you. Website design also plays an important roll to stand out in the farming industry.
PR for farms is important, not just terms of getting the you media exposure, but also for things such as farm shops, corporate events. It is becoming more important as the industry struggles with overseas competition and cheap food prices. There are thousands of PR agencies around the UK. We advise talking to ones that have experience in marketing for agricultural companies.
Advertising is growing more and more popular, as the agricultural industry seeks to club together and encourage things such as organic foods, local sourcing and care for the countryside. The Duchy of Cornwall is a big supporter or organic farming.
There are a variety of agricultural events and exhibitions around the UK which are great to attend.
The costs of marketing will vary. Depending on what kind is needed, how much is required, for how long, and also the agency that is chosen. All agencies their own fees, based on their experience, their size and their profit margins.
When considering marketing companies, it is wise to also consider their experience. Do they know the farming industry? Have they worked with agricultural companies in the past? If they have worked for grain suppliers, tractor manufacturers, cattle feed suppliers, then they may well know the sector.
We do encourage getting a few quotes and comparing a few prices, so as to find the best agency with the best track record of success. Marketing for agricultural companies does not have to be expensive and is very important for the industry.
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