Compare Quotes On Marketing For The Environmental Industry.Marketing for the environmental industry is growing as global warming becomes more of an issue.
The summer of 2018 showed us all that the environment is fragile.
The plastic crisis that has been in the news is also telling us that we need to take better care of our planner.
If your environmental business is looking for marketing support, why not talk to marketing agencies that know about marketing for the environmental industry?
Marketing is a broad term that is used to cover both online and offline promotion. The challenge for many ‘green businesses’ is using the best form of marketing that works. Sadly there is not a ‘one size fits all’ whether you are involved in wind, solar or ground based environmental solutions.
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The environmental, agricultural and forstry industry is wide and diverse in the UK covering the following:
Businesses in the UK that fall into the forestry and environmental sector do need to market themselves, whether this be through having a functioning website, corporate literature or PR.
As the environment steadily gets worse (deforestation, air pollution, water pollution etc.) marketing for the environmental industry is coming more mainstream.
The UK has a massive amount of land given over to agricultural use.
Forestry and wildlife reserves and there are many companies that work in and around these sectors covering many sub sectprs.
DEFRA (department for environment, food and rural affairs) was set up in 2001 as the government started to take more interest over sustainability and management of the country side.
Many businesses fall under the umbrella of environmental and forestry and all need marketing in one form or another. Whether this be a web presence, company brochures and literature or the use of mailing houses.
The use of different forms of marketing for the environmental industry is varied.
However using an experienced marketing agency is advised, in terms of having a clear message communicated.
As mentioned, there is not a ‘one size fits all’ when it comes to marketing in the environmental sector, but any marketing agency would suggest that step 1 is creating a marketing strategy.
Developing a marketing strategy is a crucial step for every business, regardless of size, location or the product or service it sells.
Without a clear marketing strategy, it will be a case of trial and error, which is not wise, certainly as regards finances go, since marketing costs money.
It is important to remember that marketing is a process rather than a singular activity or simply a means of selling more products. This process requires every business to establish where demand exists for a service or product and then find solutions to those requirements as well as the means by which to make customers aware of them.
There is also the challenge of changing peoples perspectives when it comes to reducing our carbon footprint.
We live in a throw away society, across a wide range of markets.
The retail sector for example with companies like Primark offer low cost clothing that when it is damaged it is thrown away and replaced. This spills over to other industries we are involved with so there is the uphill struggle to change peoples views on our environmental footprint.
There is also the need to remain flexible.
Traditionally businesses review their marketing strategy annually. However with technology and the internet, or consumer habits have changed. Our expectations are higher than they have ever been. We live in an instant society. Instant cash rather than queuing at the bank. Instant food rather than cooking at home. The same spills over to the environmental sector in our habits and expectations.
Telemarketing is used by means of call centres, help lines and incoming telemarketing (as opposed to outbound B2B sales calls). There is a growing need within the environmental sector for telemarketing support both inbound and outbound telemarketing.
Many wildlife centres or forestry commissions use telemarketing in order to either raise awareness or to handle incoming queries or problems from the public.
Almost all companies within the environmental industry have the need for promotional literature, company brochures, leaflets and other forms of printed material.
Graphic design agencies will therefore need to have research and photography facilities to cater for the varying needs of environmental companies.
There is a lot of good PR now for protecting the environment, eating local produce, supporting local farmers. This all comes from the PR that many environmental businesses are doing (both government backed and non government) nationally and globally.
The ABC’s of marketing involve the 4 P’s:
This would come at the beginning of your marketing plan which generally should be reviewed annually factoring in flexibility in the ever evolving environmental sector.
Every business in every industry needs to consider what makes their product or service stand out in the industry. This is called a USP (unique selling point).
For environmental and green companies, having the USP at the forefront is important.
The main one being that the product or service is good for the environment, but what else? What distinguishes you from other environmental companies?
Marketing for the environmental industry is an important process, and one that is becoming ever more so.
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