Marketing for the environmental industry is growing as global warming becomes more of an issue.
The summer of 2018 showed us all that the environment is fragile.
The plastic crisis that has been in the news is also telling us that we need to take better care of our planner.
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The environmental, agricultural and forstry industry is wide and diverse in the UK covering the following:
Businesses in the UK that fall into the forestry and environmental sector do need to market themselves, whether this be through having a functioning website, corporate literature or PR.
As the environment steadily gets worse (deforestation, air pollution, water pollution etc.) marketing for the environmental industry is coming more mainstream.
The UK has a massive amount of land given over to agricultural use.
Forestry and wildlife reserves and there are many companies that work in and around these sectors covering many sub sectprs.
DEFRA (department for environment, food and rural affairs) was set up in 2001 as the government started to take more interest over sustainability and management of the country side.
Many businesses fall under the umbrella of environmental and forestry and all need marketing in one form or another. Whether this be a web presence, company brochures and literature or the use of mailing houses.
The use of different forms of marketing for the environmental industry is varied.
However using an experienced marketing agency is advised, in terms of having a clear message communicated.
Telemarketing is used by means of call centres, help lines and incoming telemarketing (as opposed to outbound B2B sales calls). There is a growing need within the environmental sector for telemarketing support both inbound and outbound telemarketing.
Many wildlife centres or forestry commissions use telemarketing in order to either raise awareness or to handle incoming queries or problems from the public.
Almost all companies within the environmental industry have the need for promotional literature, company brochures, leaflets and other forms of printed material.
Graphic design agencies will therefore need to have research and photography facilities to cater for the varying needs of environmental companies.
There is a lot of good PR now for protecting the environment, eating local produce, supporting local farmers. This all comes from the PR that many environmental businesses are doing (both government backed and non government) nationally and globally.
Marketing for the environmental industry is an important process, and one that is becoming ever more so.