There are around 20 PR agencies in Cannock, many of these are smaller PR firms as the larger ones are based in the main towns of Birmingham and Stafford. There are also some 15 larger marketing companies that offer public relations services, as part of a broader range of marketing work. Such as graphic design and web design services. There are also around 5 specialist PR companies in Sutton Coldfield that work in specific industry sectors.
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For businesses that are based around Cannock, using a local PR agency is preferred over one that is outside of the Midlands or based in London. Even though much of communication these days is done over the internet or ‘phone, nothing can beat the face to face meeting. This creates trust and a relationship that can be built on.
Many PR companies in Cannock do prefer working with clients via e-mail and phone as it allows the time to fit more clients in. However, as the recession is affecting most businesses, there is the need for as much value for money as possible. There are many PR agencies in Birmingham that are close at hand, if there are no suitable ones closer to town, and may be only half an hours drive away.
It is very important that the agency knows your industry. They know how your market place works, have clients that are in your market, and is committed.
This is another reason for meeting them. As at a meeting you can gauge their response as you explore their expertise. They can get to know who you are, and in general avoid misunderstandings.
All PR agencies in Cannock are different, offering different rates and PR prices based on their size, staff numbers and profit margins. It is essential to compare quotes from different agencies. This is to ensure that you are paying at a reasonable rate, in relation to the scope of your campaign. Certainly in today’s economic climate ensuring that you get the most value for money whilst setting performance measures will provide you with the best agency.
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It is in the West Midlands in Staffordshire just north of Birmingham. The name is derived from the Old English word ‘Chenet’ meaning ‘hillock’, and was referred to in the Domesday Book of 1086.
As with many towns in the area, it remained a small town until the mid 19th century. When the coal reserves caused it to boom during the Industrial Revolution, bringing growth to the area.
It is also known for its German war cemetery containing nearly 5,000 German graves from both the First and Second World Wars. The area is considered commuter territory for Birmingham and has around 30,000 inhabitants according to the council website.