There are over 300 PR agencies in the Midlands, ranging from freelancers who work from home, up to top end agencies that work with leading brands around the world. As it is a hub for UK business, there are a wide variety of local experts to choose from. There are many PR agencies in the Midlands that carry a specific industry focus.
The region does have hundreds of marketing companies of all shapes and sizes that also offer public relations as part of a broader range of marketing services, such as advertising, web services and graphic design services, to larger businesses.
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For any business that is based in the Midlands, working with an agency that is also in the Midlands is the logical thing to do. The UK is quite a small place and travel only takes a few hours, however it is always preferable to work with a ‘local supplier’ rather than someone that is hours away. There is a loyalty that comes with local relationships and a tendency to go that extra mile, which considering the recession is something most businesses expect and demand from their partners.
Meeting up before selecting a firm is always wise, getting to know the team, chatting through ideas and approaches will only add benefits and value to the forthcoming campaign. Many agencies and marketing companies are known to exaggerate a little on their websites, about their experience, about their awards, about their range of business, so meeting up to get to know ‘the real agency’ will enable confirmation that they are what they claim to be.
When selecting a partner, consideration does need to be given to their experience. Choosing a company that has worked in your industry, knows your market place, knows your products/services will ensure there is no lag while they get to know you, research your industry and competitors. All PR agencies in the Midlands have differing levels of experience. Depending on the markets they have worked in and the clients they currently service. So choosing one that is a good match is not only logical but essential for a successful fruitful campaign.
One thing to bear in mind when talking to PR agencies in the Midlands is that they are all profit driven, the reason for them offering support is to generate profit for directors, share holders, investors or themselves if they are freelancers.
There are no standard costs, all PR companies in the Midlands set their own fee structure so PR prices will vary from agency to agency, based on their location, office size, profit margins, experience and staff numbers, so shopping around and comparing prices is important to avoid overpaying someone.
Asking a PR agency about their costs is not rude, it is wise as the economic downturn is forcing people to scrutinise costs and look for cheaper rates across all areas of business, and asking how they calculate their fees is only expected.
The Midlands is a broad area encompassing a collection of counties across the centre of England occupying an area of 11,053 square miles and has a population of around ten million with 4 councils.
The Midlands is known for being the historic hub of industry for UK manufacturing having developed during the Industrial Revolution in the early 18th century.
There are a wide number of counties that fall into the ‘Midlands’ even though the region has no specific boundaries:
The Midlands is based in the ancient Kingdom of Mercia which was an Anglo Saxon Kingdom at around the 5th century. The Anglo Saxons lived in wooden houses, so not much remains of their legacy other than archaeological finds such as the ‘Staffordshire Hoard’, which was a collection of millions of pounds worth of gold and silver treasures, including swords, rings, bracelets and crosses that has extremely high levels of metalwork.
As much manufacturing and car manufacture has now left the UK, the region is no longer a core productive area in the UK, but has a broad diversity of businesses, economies and nationalities. Many migrants came to the area after the Second World War in order to engage in the production and manufacturing that was needed, migrants particularly from India have chosen to live here in recent years.